New Brand + Showit Website Launch — Erica Noelle Photography in Southern California! | Launch Your Daydream


It’s time to show off a new photography brand and website for Erica Noelle Photography!

Erica found us on the Goal Diggers Podcast Facebook Group in February and was ready to upgrade past the pre-made Etsy logo she purchased years ago — to a beautiful new brand from the ground up!

Erica is a wedding, portrait and boudoir photographer located in Southern California.  You’ll instantly see that she has the PERFECT example of a portfolio that is light, airy and romantic.

We took Erica from a pre-made Etsy logo and ProPhoto 6 website to having a new brand, with marketing essentials, and a Showit website that her clients are going to completely fall in love with!

Now, let’s show you all the behind-the-scenes details!


Brand Design with Kelsey

When we worked through the Discovery Phase with Erica, we established the following vibes for her aesthetic brand: minimal, light, whimsical, clean, comforting, and iconic. The color palette we came up with for her brand is made up of muted purples and neutrals, really emphasizing the whimsical, comforting vibes but in an upscale fashion.

The new logo (and logo variations) for Erica Noelle Photography showcase a bold serif font that gives us the “iconic” feel she wanted to achieve with her brand as well.

Finally, all of this is balanced out with accents like a script font and unique graphic elements, which were all used throughout her brand essentials and website design to give everything some more depth and creativity.

Website Design with Britt

This website SCREAMS romantic to us. Not only the brand aesthetic itself, but Erica’s portfolio married into it made my job incredibly easy to make this site look good! One of our FAVORITE factors about this website? Go check out Erica’s portfolio page! It’s unique, in that her portfolio page is actually her blog. That way, when she updates her blog, her portfolio page automatically updates, too! Quite the incentive to blog, right? 😉

The know, like, and trust factor of the new Erica Noelle Photography brand is felt throughout her entire website in the following ways:

  • “Personalized Wedding Photography Experience in Southern California & Beyond” mission statement in the upper-left corner + footer
  • Specifically mentioning photography specialties on the home page + footer
  • Testimonials scrolling on the home page
  • “I love what I do…” statement on the home page (this really personalizes everything!)
  • Badges and recognition on the home page (building that trust!)
  • Photos of Erica’s ENTIRE family (and sweet grandparents!) on her About Page
  • Fun facts about Erica highlighted on the About Page
  • Erica’s portfolio continuing to build as she blogs (again, building that trust factor that her business is up to date!)
  • FAQs (making her clients feel more comfortable that some of their questions are already answered!)
  • The contact page letting her potential clients know when they can expect to hear back from her


Now, let’s see Erica’s new brand…. ready!?


We LOVED working with you, Erica! Thank you for being so amazing, so patient, and SO excited throughout this entire process with us!





PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Erica, to make the appearance of your photography brand match the experience you provide to your clients.


New Brand + Showit Website Launch — Erica Noelle Photography in Southern California!

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.



And within a month I had already booked 5 weddings. (I had ONE wedding the year!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!" 

- Christy McKee - Wedding Photographer

"Within                              of my site going live, I had multiple inquiries for weddings.

two days