Your photography website isn’t just a portfolio; it should be a welcoming space that represents YOU and mirrors the diverse beauty of the love stories and/or families you capture. As an inclusive photographer, you know that diversity in love stories and families is a reality, and it’s a reality that you strive to embrace and emphasize.
By showcasing your dedication to inclusivity, you’re sending a powerful message. You’re saying, “Your love matters. You matter. And through my lens, every story is worth telling.” The work you do is not just about taking photos; it’s about creating a space where everyone feels seen, celebrated, and comfortable being themselves.
This one’s a super simple fix — start by adding your pronouns to your bio section(s) on your website. This small yet powerful step signals your awareness and respect for gender diversity. Additionally, encourage potential clients to share their pronouns when filling out inquiry forms. This sets an inclusive tone right from the first interaction, creating a safe space for everyone.
Send a clear message by including the LGBTQ+ flag and/or a small but impactful statement in your website’s footer. Placing something in the footer of your website ensures that it will be seen on every page. I recommend doing this no matter what, and then choosing which of the following suggestions resonate with you in addition to it.
Here are some examples of mobile footers from past LYD clients and my own website as well:
Be intentional about the images you choose to showcase on your website. Reflect your dedication to inclusivity by showcasing a variety of types of people/couples/families in your portfolio and across every page. This not only demonstrates your commitment to inclusivity but also helps potential clients see themselves in your work.
Create a dedicated section on your homepage for a values statement. Make it visually appealing and position it prominently to catch the eye. Use powerful language to express your commitment to diversity, equality, and inclusion. This upfront declaration ensures that visitors are aware of your brand values right from the moment they land on your site.
Here’s one of my fave LYD client examples of a bold declaration right on the home page:
Need help identifying and communicating your values in a way that feels aligned for your business? I highly recommend working with Crystal Lily Creative.
Ensure the message is received by including a pop-up on your website that explicitly states your values, including your commitment to supporting the LGBTQ+ community. Make it interactive by requiring users to click and agree before navigating further. This not only engages visitors but also ensures they acknowledge and support your inclusive stance.
I first saw this idea on McKenzie Bigliazzi’s site before I worked on her website, so I can’t take credit for it, but I think it’s such a unique idea:
By applying any or all of these to your own website design, you’re helping contribute to making the photography industry a better, more inclusive place.
January 4, 2024
NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)
Showit website design for photographers of all gender identities, sexual orientations, races, religions, sizes, and abilities who are ready for a site that's anything but basic.
all are welcome here.