[Reading Time: 2 minutes]

 

Introducing:  The new custom brand & Showit website design for Haleigh Nicole Photography!

Haleigh is a wedding and portrait photographer in Orlando, Florida.

Let’s take you behind-the-scenes of the brand + website design process that Haleigh went through with us:

 

Brand Foundation:

After working through the Brand Discovery phase and establishing things like a mission statement, vision, values, differentiators, and dream client persona, we also established the following goals for Haleigh’s brand:  Joyful, celebratory, light-hearted, stress-free, fun

 

Brand Design:

Next, Kelsey created a custom brand design that not only embodied all of those descriptive goals, but also felt really aligned with Haleigh’s personality and the unique experience she creates for her clients.

A few of our favorite things about this brand design are:  

• The party-inspired graphic elements like the pennant banner and confetti pattern used to give us those light-hearted, celebratory vibes
• The uniquely colorful palette — more colors than we typically use but they balance each other out in a way that really works for this fun, joyful brand!
• The animated version of her primary logo used to bring some subtle unexpected movement into her website

 

Website Design:

Next, Britt took all of that and brought it to life on Haleigh’s custom Showit website. She also worked closely with Haleigh on enhancing her website copy to really lean into her unique goals and to define which SEO keywords to use in throughout her website copy and as continues to blog!

A few of our favorite things about this custom website design are:

• Can we say the ENTIRE home page?! Because when we land on this site, it seriously makes us so happy to see the pennant banner, the animated logo and Haleigh’s GORGEOUS portfolio
• Subtle references to Parks & Recreation  — can you find them!? 😉
• The fun facts about Haleigh all over her About Page! Haleigh did SUCH a great job balancing info about herself with info about her dream clients, too!

 

 

Congratulations on your new brand, Haleigh! We LOVED working with you and we’re so excited for you!