Choose a category below or just keep scrolling to browse through years of targeted business advice for photographers and tons of different brand & website designs we've created for photographers, too. 🥂
(Let's be real, it should always be Backstreet Boys)
SEO is definitely not the favorite topic for any photographer to chat about. It’s technical. It’s always changing. It’s quite frankly very ‘ew’.
It’s certainly not what you signed up for when you said you wanted to take this photography hobby into a legit, full-badass business, right?! 😉
At Launch Your Daydream, we’re always focused on a strategy-first approach when it comes to your brand + website design. It’s one thing to have your brand + website look beautiful, but if it’s not set up to help you bring in your dream clients, what’s the point?!
SEO is a big factor in our strategy-first approach. Below, you’ll find out what we focus on for photographers that hire us for their custom brand + website design:
In addition to ALL of these things, we always make sure that your site loads quickly, your site navigation is easy to follow, and your clients have a clear journey of the start-to-finish of your website. These are all important factors from a technical perspective that we always keep top of mind!
Ready to get started on your custom brand + website design, so you can have all the SEO love?! We’d LOVE to work with you!
[Reading Time: 2 minutes]Hi friends, Britt and Kelsey of Launch Your Daydream here. It’s no secret that we’re going through some very heavy yet eye-opening times in the world right now following the death of George Floyd a few weeks ago.
While we’ve made our support of the Black Lives Matter movement clear on social media, we know that those actions alone aren’t enough. Like many other business owners during this time, we’ve looked inward and asked ourselves how we can be better. We know that we are inclusive in our hearts, but we’ve realized that our brand honestly just doesn’t look or feel that way.
So we’re here today to openly share some steps we’re taking at Launch Your Daydream to move toward a more inclusive business model.
Instead, it’s a lifelong commitment in both our personal and professional lives. In addition to these business shifts, we are ensuring that each of us keeps progressing on our own personal anti-racism journeys in the following ways:
If you have any questions about any of the shifts we’re making or any suggestions on other ways we can continue to grow, we are all ears.
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In our episode of The Bokeh Podcast, we chat through significant relationships that your photography brand needs. From networking, to clients, and even to other photographers, we give you all of the information you need to create those collaborative relationships + why you need them!
Thank you for having us, Nathan! We had a blast!
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Since 2016, PhotoSpark has been collaborating with professionals to create episodes and candid conversations about photography and business.
When we sat down to chat with Kate and Julie from PhotoSpark, can we be completely corny and say there was a spark?! 😉 The conversation felt so natural and we both felt like we were sitting and having a drink with two long-lost friends.
In our podcast episode with Kate and Julie, we all discussed niching down photography services and how it allows you to open your arms to more of your dream clients. Because, as we all know (including us!), niching down to a VERY specific target market can be really, really scary. It feels like you’re closing the door. But, in reality, you’re actually appealing that much more to those you’re opening the door wide open for!
Thank you for having us on the show, Julie and Kate!
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We couldn’t be more excited to show off the new brand and website for Rachel Friedman Photography in Chicago, Illinois!
Rachel is a photographer specializing in maternity, newborn, baby, child and family photography in Glenview, Illinois — serving Chicago, the North Shore and northern suburbs. Her goal for each of her sessions is to authentically capture the love and connection her clients share as a family.
Rachel’s brand words that she uncovered during our Brand Discovery Process are: relaxed, simple, classic, modern, upscale and fun. These are all words that Rachel wants her clients to feel when they work with her. Keeping these words top of mind when we design her brand + website was key!
From the beautiful, relaxing gradient in Rachel’s logo, to the classic colors used in her palette, this brand aesthetic is spot-on to the fun, “breath of fresh air” experience Rachel provides to her photography clients. And, let’s talk about those gorgeous paint strokes in her logo?!
Rachel’s website is hosted on Squarespace with the Pacific template. We really wanted to showcase a few gorgeous portfolio images front + center on her home page. From there, we brought in the paint strokes from Rachel’s brand and even made custom frames around specific images!
To extend Rachel’s brand even further on her site, we added in custom fonts, brand graphics, and other custom coding to get her site feeling spot-on to her brand.
PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Rachel, to finally show off your personality in your brand from start to finish!