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Our Commitment to Anti-Racism

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Hi friends, Britt and Kelsey of Launch Your Daydream here. It’s no secret that we’re going through some very heavy yet eye-opening times in the world right now following the death of George Floyd a few weeks ago.


While we’ve made our support of the Black Lives Matter movement clear on social media, we know that those actions alone aren’t enough. Like many other business owners during this time, we’ve looked inward and asked ourselves how we can be better. We know that we are inclusive in our hearts, but we’ve realized that our brand honestly just doesn’t look or feel that way.


So we’re here today to openly share some steps we’re taking at Launch Your Daydream to move toward a more inclusive business model. 


Who we’re working with

  • We have been growing our team behind-the-scenes and are committed to hiring more people of color and collaborating with a more diverse team now and in the future. (Our ‘Team’ page on our website is currently being updated to showcase and promote these people + their businesses as well!)
  • We will be making changes to the messaging within our brand + website to communicate more clearly that our business is inclusive and open to working with photography clients of all backgrounds.


What we’re offering

  • We’ve teamed up with our good friend and past-client, Crystal Lily Photography to begin offering Inclusivity Coaching for our clients in an effort to encourage more inclusivity in not just our own brand (she’s coaching us, too!), but in our photography clients’ brands as well.


What we’re sharing

  • In an effort to use our platform to share the voices and stories of others, we will begin to shift the focus of our social media posts from solely being on the work we produce and rather on also highlighting our clients and their diverse portfolios. 
  • We commit to continuing to amplify voices of black educators and businesses within our industry on social media and within our private Facebook group for photographers.
  • We’re building a page of resources on our website to highlight and promote other businesses that can help our clients’ photography businesses grow. This will be another opportunity to amplify Black voices within our community. Any other individuals or businesses featured on this page will be only those that have outwardly committed to anti-racism and are also amplifying Black voices within their business.


We understand that this work doesn’t stop there.

Instead, it’s a lifelong commitment in both our personal and professional lives. In addition to these business shifts, we are ensuring that each of us keeps progressing on our own personal anti-racism journeys in the following ways:

  • Paying and learning from anti-racism educators of color
  • Making monthly donations to multiple anti-racist organizations and activism efforts
  • Continuing to speak out against racism among our peers and family members



If you have any questions about any of the shifts we’re making or any suggestions on other ways we can continue to grow, we are all ears.  

June 10, 2020

NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)

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By the way, I'm not a photographer—I'm a designer and strategist FOR photographers. For the past 5 years, LYD has worked directly with a variety of photographers to not only create unique brands + websites for them, but to also ensure that those websites are getting consistent and relevant traffic.

This business runs on boy bands, pizza deliveries, & lots of reality TV.

Hi! I'm kelsey.