Imagine you’re ready to get your dream home. No, imagine Chip + Joanna are doing a fixer upper to MAKE your dream home (#goals). Would you start by bringing Joanna in to start decorating it all and making it super pretty, but not let Chip does his thang with building the foundation and flow of the home? Or, even worse, would you tell them to just “go for it” with the design, without giving them any of the requirements, must-haves or background about the “why” before they work with you on your new home?

Nope, you wouldn’t. And, if you did, you’d eventually have to take the ship lap off the walls because you realize months later that you never solved the problem at-hand. You simply had Joanna make it pretty and make it “look pretty” without any specific problem-solving strategy behind it.

This is exactly why we start with a discovery phase with our clients.

So, WTF is the “brand discovery phase” and why such an important part of our process with our design clients?

Our one-on-one branding + website design process doesn’t start at “let’s go design your logo” —  because in order to have a long-lasting brand that you love, there has to be intention + strategy behind it. We need to know those nitty gritty details about you, what makes your business unique, the purpose or “why” behind your biz and your goals over the next 90 days.

In a nutshell, you need to set a solid foundation for your brand before you can jump into design.

That’s why we start the whole thing off with our discovery phase. All of our clients are given an in-depth questionnaire and interactive worksheets to help them establish important things like their niche, mission statement, values, dream client persona, goals, and more.

This helps us to make strategic decisions in order to help you with problems you might be facing in your brand identity. Getting those diggin’ deep details will help us to make sure you + your business are positioned to launch your new brand + website in the best way possible — without removing ship lap weeks later.  😉

Behind the Scenes of LYD: WTF is the Brand Discovery Phase!?

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

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Oh, and we can't live without pizza and backstreet boys.  ;)

We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.


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