“But nobody around here actually values photography to pay over $100 a session…”
Britt + Kelsey here! When we heard that exact quote on a recent strategy call with a newborn + family photographer, our hearts went out to her. She was literally being turned down left and right by EVERY client that contacted her about booking a session.
“They just don’t value photography. They just tell me that they found another photographer that was cheaper…”
When we asked this photographer to tell us about her ideal client, who she would LOVE LOVE LOVE to book, she was a bit stumped. She sat for a second, trying to gather her thoughts, and finally said:
“I don’t even know. Just someone that…. gets it. Someone who gets me and understands the value of my work. Someone that they can trust and come back to for family sessions because they LOVED working with me…”
Why weren’t they understanding the incredible experience that she provides to her newborns and their families? Why didn’t they “get” that she couldn’t realistically charge the price they were expecting to hear?
These clients simply thought she’d show up, take some pictures, then send them all the pictures right after the shoot. And, of course, she’d only spend a few minutes to grab a couple photos, so she’d probably just charge them a cheap hourly rate, right?
So, when they got her pricing and it was a couple hundred bucks for their anticipated newborn session, of COURSE they were a little taken aback by the price!
It’s so important to educate your clients and let your website do that marketing for you. You don’t have to get into ALL the pricing details, but give them at LEAST a starting at price, along with some of those deets that will help you to stand out from the photographers that they may already be comparing you to.
If you’re struggling with how to do this for your photography business, reach out to us to schedule a FREE 30-minute brand + website strategy call. There’s no schmoozy sales shit or anything to worry about. We simply want you to see that your website CAN be pulling in those dream clients… oh, and kicking those not-so-dreamy ones to the curb. 😉
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer
"Within two days of my site going live, I had multiple inquiries for weddings.