In our research with a few dozen photographers we’ve personally worked with, 19% of their website inquiries came from Google searches! Some of those photographers had over HALF of their inquiries coming straight from Google.
We get it. The letters “SEO” are the most cringe-worthy letters to any small business owner, right? Well, we’re here to show you that SEO doesn’t have to be so scary!
….and we have a few special guests that are going to help us do just that. 😉
(Sorry, Bethenny, it’s a must-know for photographers!)
SEO stands for “search engine optimization”. Think of it as a whole bunch of technical calculations that allow your photography website to show up when someone types specific words on Google.
For example, if you’re a Las Vegas Boudoir Photographer, you’re going to want your website to show up on Google if someone types in “Las Vegas Boudoir Photographer”. SEO are the best practices and techniques put in place to make that happen because, unfortunately, it can’t just magically show up.
There are SO many factors that go into the SEO “algorithm” that can help one site show up “above” another site.
However, let’s show you a few of the most important ones:
Unfortunately not. Google actually can take anywhere from a few days to a few weeks to reach back out to your website, get this new (awesome!) info, then rank it up against your competition that shares some of those same keywords you do.
But, this should be even MORE motivation to get started on improving your SEO ASAP. The sooner you can get your website Google-friendly, the sooner you can jump closer to Page 1 of Google for keywords that people are actually searching for.
When you learn the ins and outs of SEO, you’ll be able to:
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer
"Within two days of my site going live, I had multiple inquiries for weddings.