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(Let's be real, it should always be Backstreet Boys)
There are a lot of things that we love around here, but these two take the cake: Showit and SEO. And when you combine the two together, you’re left with a dream team that helps you both have a beautiful, functional website and attract the right people to hire you for your services. Sounds like a win-win, right? We’d say so!
There are many reasons why we believe Showit is the best platform for your photography business, but this one takes the cake: they have multiple SEO tools available right at your disposal, making it easier than ever for search engines to crawl your website and help you show up in organic searches. It’s completely possible whether you have a custom built website or a customized template. What more could you want?
If you’re not sure what these tools are or how to use them, don’t worry–we’ve got you covered! Read through our guide below to find out exactly what these features are and how you can use them to your advantage, through both your page SEO settings and website content SEO settings.
Your page SEO settings allow you to optimize individual pages as you see fit and can be found on the sidebar when you go to edit or publish a page. Opening these SEO settings gives you three options: Page Title, Meta Description, and Share Image.
The page title is the title that shows in the tab on your browser, and it’s important because it’s typically included in a search engine result and shows what the page is about. It should be concise with the keywords of your brand and the purpose of the page. It’s also important to note that Google only shows 60 characters in the title, so be sure to fit your page title within that character limit, or at least include the most important parts within 60 characters.
If your photography business, located in Orlando, was called “Backstreet Boys Photography” (a dream, right?!) and you were naming the page for your brand photography, the page title would be: Orlando Brand Photography | Backstreet Boys Photography
The meta description is the paragraph under a search engine result that describes what the page is about. The page title will pique someone’s interest, but the meta description is what will reel them in and encourage them to click through to your website.
As Backstreet Boys Photography, your meta description for your brand photography page could be:
Orlando, FL Brand Photographer, specializing in personal branding, brand, and headshot photography.
When a link gets shared on social media, an image will often auto populate in that link preview. That’s known as the share image! You want to make sure that when someone shares a link to your website online, the image that populates in on brand, professional, and captivating.
The “Share Image” section in Showit’s page SEO settings allows you to upload the image you want to show when that link is shared. If Nick from Backstreet Boys Photography took professional headshots of Brian, one of those beautiful images could be selected as the “Share Image” for the brand photography page.
Be sure to optimize the image itself when uploading it by including a title and description so search engines can crawl the image!
Your website content SEO settings fall within the text and media that you share on your website, whether it’s through your homepage or various pages. You will want to focus on the following: Text Tags, Keywords, and Media.
Text tags are the headings that are included within pages and blog posts, allowing search engines to index the content and structure of your pages. The H1 tag is always used as the title, and then the tags following that must be used in descending order: H2, H3, H4, etc.
You’ll see that we’ve used these in this blog by having our blog title as the H1 tag, the two main points (Page SEO Settings and Website Content SEO Settings) as the H2 tags, and then the individual features within these two headings as the H3 tags!
Here’s an example of how these tags would work for a page about the team behind Backstreet Boys Photography:
About Backstreet Boys Photography (H1)
Meet the Team (H2)
Not only do these tags help pull in content for search engines, but they also allow for better readability for users who browse through your site!
What keywords do you think your ideal clients will use to find you? You’ll want to make a list of those keywords, consisting of both your location and your specialties, so that you can work them into your content.
Keywords for Backstreet Boys Photography might be the following:
And so on. Knowing which keywords you want to rank for will allow you to think of blog posts and other content that relates to these keywords, helping you to get found more easily and more quickly!
As we briefly mentioned above, optimizing your media, both images and videos, is important. When you upload media into Showit, the file name will automatically pull through. Meaning, if a photo of Kevin is uploaded onto the Backstreet Boys Photography website, the file name of Kevin.jpg will show.
That isn’t very descriptive, is it? Google can’t read an image, which is why it’s important to ensure the title and description is correct. If people want to find a brand photographer in Orlando, they’re not going to think to search “Kevin!”
You’ll want to follow the same tips for writing a title and meta description when determining the title and description of your image. That means that the title should show what the image is of while the description provides a little bit more detail of the image.
An image of Howie holding a microphone on the Backstreet Boys Photography website could be labeled as the following:
Title: Man holding a microphone
Description: Man holding a microphone for a brand photoshoot in Orlando, Florida.
As a photographer, you have tons of images that you’re uploading onto your website, so it’s important to optimize each and every one of them!
Use these six tools consistently on your Showit website, and you’ll find that your visibility on search engines will improve in no time! And if you want a jaw-dropping website that blows people away when they land on it, our Showit Template Customization services are the way to go.
It’s no secret by now that we love Showit and believe it to be the best website platform for photographers. (If you’re not quite convinced about that, though, check this out.)
When it comes to building your website on Showit, there are two options you can take: opt for a custom design or customize a Showit template. Now you might be wondering, “That’s great, but how do I know which option is right for me?”
It’s a fair question, and we’ve got it covered for you as we share five reasons why Showit template customization is the best route for you.
It’s crucial to solidify your brand before you even think about building a website. And in case you need a reminder, a brand is more than just a logo! If you’ve been in business for some time, though, or have previously worked with a branding strategist or web designer, you probably already have a brand. That means that if you’re ready to refresh your website, you already have a big bulk of the work done.
You know your mission, your messaging, and your target audience–you just want to kick it up a notch! If that’s the case, a Showit template customization is the way to go. There’s no need to start from the ground up with selecting your color palette and fonts because you already have those–you can find a template you like and update it to match your current branding. Music to your ears, right?
You’ve been signing new clients left and right, but there’s one thing missing: your website could use a little bit of work to REALLY take your brand to the next level.
Don’t stress and assume you’ll need an entirely new website built from the ground up–purchasing a Showit template and having someone (like us!) give it a little TLC will do the trick! Now you’ll feel confident when people head to your website and see a gorgeous design.
A custom design, with any web designer, typically takes anywhere from eight to twelve weeks–and sometimes even longer, depending on the project. There are a lot of components that go into building both a brand and website from scratch, which is why the timeline is extended. However, if you already have a brand, you’re able to knock off a big chunk of time right off the bat, therefore leaving you with just the website. Not to mention, this approach to website design already has half the work done once you purchase your dream template.
This means that a Showit template customization takes a significantly less amount of time, at about four weeks. So if you decide 2-3 months before your next photography business anniversary that you want to celebrate the anniversary with a new website, that’s completely possible with a template customization.
We get it–as small business owners ourselves, we know there are a lot of expenses to pay for, which means you’re a little conscious of how you’re spending your money and what you’re spending it on. You know you need a new website, but you might not have the budget to invest in a custom design at the moment, and that’s okay! A Showit template customization is offered at a much lower rate than a custom design (at about ⅓ of the price for what we offer!) because of the fact that the website is already built–you just need to add your brand and personality into it. The template itself can range from $400-$1000, which makes it easy to fit within your budget.
So, if you know that you have a max budget of around $3,500 total, a Showit template customization is an excellent choice.
When thinking about getting a brand new website, it can sometimes be tricky to think about what you want. Between the layout, pages, calls-to-action, and more, it can all seem completely overwhelming, and you don’t know where to start!
A template takes away all of that stress for you. Instead of having to think about how you want your website to look, you can determine exactly how you want it to look by selecting a premade template. The fonts, colors, copy, etc. can easily be swapped out, of course–but you already have the format down pat. No guessing here!
Are you starting to think that a Showit template customization is the next best step for you? Learn more about how we can help you through our template customization service!
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If you’re on Squarespace or WordPress, click below for specific instructions for you!:
Whether you’re moving from Wix, or Zenfolio, or any other platform to Showit, we want to make sure the process is super easy for you. Keep in mind, unless you’re on Squarespace or WordPress, there’s no guarantee that your blog posts will migrate to Showit. We highly recommend reaching out to the Showit Support Team to ask first!
Seriously, that’s it! And, if you choose to work with us for your custom website design, we’ll take care of all of these things for you. Don’t hesitate to reach out to us if you have any questions on design capabilities or to help you figure out if this is the right move for your photography business!
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In our research with a few dozen photographers we’ve personally worked with, 19% of their website inquiries came from Google searches! Some of those photographers had over HALF of their inquiries coming straight from Google.
We get it. The letters “SEO” are the most cringe-worthy letters to any small business owner, right? Well, we’re here to show you that SEO doesn’t have to be so scary!
….and we have a few special guests that are going to help us do just that. 😉
(Sorry, Bethenny, it’s a must-know for photographers!)
SEO stands for “search engine optimization”. Think of it as a whole bunch of technical calculations that allow your photography website to show up when someone types specific words on Google.
For example, if you’re a Las Vegas Boudoir Photographer, you’re going to want your website to show up on Google if someone types in “Las Vegas Boudoir Photographer”. SEO are the best practices and techniques put in place to make that happen because, unfortunately, it can’t just magically show up.
There are SO many factors that go into the SEO “algorithm” that can help one site show up “above” another site.
However, let’s show you a few of the most important ones:
Unfortunately not. Google actually can take anywhere from a few days to a few weeks to reach back out to your website, get this new (awesome!) info, then rank it up against your competition that shares some of those same keywords you do.
But, this should be even MORE motivation to get started on improving your SEO ASAP. The sooner you can get your website Google-friendly, the sooner you can jump closer to Page 1 of Google for keywords that people are actually searching for.
When you learn the ins and outs of SEO, you’ll be able to:
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We promise it’s easy and that you’re going to be smiling while you do it. Why?! Because we’ve got some of our favorite 90’s pop stars to help you along the way!
(Get it, Will! Let’s do this!)
First things first, go to www.showit.co. Once you’re there, you can click Create Your Site in the upper-right corner of the screen.
Simply fill in your name and your email address, then boom! Your 14-day free trial begins. 🎉
(Whoa, whoa, Backstreet Boys! Why are you freaking out!? We’ve got this!)
Next, select a template.
NOTE: If you’re working with us for your custom brand + website design, just click Simple. If you’re designing everything yourself without the help of a designer, click whichever template you prefer!
(Oh yeah, we’re almost there, Brit!)
If you’re DIY-ing your website, you can go through the 14-day trial and activate your website when you’re ready to launch! You will send your website over to the Showit Team, along with information about where you registered your domain. They will work with you to get it launched.
If you’re working with us on your custom brand + website design, it’s time to activate your subscription to Showit so we can work with the Showit Team to get it live for you! Yay! 🥂
Look back at the upper-right corner of Showit and click Subscribe. You can subscribe to whichever plan works for you! Pssst, don’t forget to add in the client-exclusive coupon code we send you for 10% off!
(Yesssss! You did it! We’ve got it from here, Usher!)
That’s it, you guys! If you’re working with us for your brand + website design, just make sure you send us over your new Showit login details, so we can get everything coordinated for you.
So, yes, you can sit back, relax and take that nap knowing your website is in our hands now. 😉
And, you’ll need it — because you’ve got some celebrating to do for your new brand + website very, very soon!
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Well, you better believe it! Pinterest can be a traffic-machine for your photography business without needing to purchase ads or anything like that. BUT, it does of course take some time and strategy.
Carolina Guzik of the Tog Republic Podcast is a Miami wedding photographer + a freakin’ Pinterest genius. She went live with us in our Facebook group last week to share her simple + reliable steps to turning Pinterest into a traffic-machine for your website. Ready to learn how?!
Before we begin, let’s pause for a little PSA: Pinterest is NOT social media! Pinterest is actually a search engine, like Google, so it’s important to treat it as such!
And we’re back! 😉
1. Clean House
3. Create boards that target what your future clients are looking for
4. Add relevant pins to each board
Carolina answered quite a few additional audience questions on our Facebook Live — be sure to catch the replay if you want to learn more!
In this class, she teaches you step-by-step how to organize your account, create boards that attract the right clients and how to automate your pins so you can have a marketing plan that drives great traffic into your website! WOO!
“My mind was BLOWN by the second module in Carolina’s Pinterest class. Like grab a spatula, I need to scrape my brains off the ceiling. Carolina breaks down the art of Pinterest in easy-to-follow modules and leaves no stone unturned. I gave up on Pinterest months ago because OMG SO BORING to pin and re-pin but Carolina shared her secret weapon and now I’m a PINNING QUEEN” –Stephanie Sonju
“Holy crap! I didn’t realize how bad my Pinterest was until I took Carolinas class. I had no idea how to make Pinterest worth my while because I thought it was way too time consuming and not worth my time. Thanks to Carolinas class I’m now prepped to slay the Pinterest game.”
What are you waiting for!? Get your booty in there and start bringing in the traffic you deserve!
Looking for more ways to increase your website traffic? We’re here to help!
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Need some help understanding how Dubsado + Showit can work for your photography business? Reach out to us—we’d love to show you how!
PS: Looking to sign up and try Dubsado out for an unlimited free trial for up to 3 clients? Use this link and you’ll get 20% off your first month or year, when you activate your subscription! (affiliate links)
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You already know how much we love Showit — but how can you make sure that it’s the best platform for you + your photography business?! We’d say about 95% of the time, we’d recommend it for photographers.
(But, guys, what about that freakin’ 5%?! DO I FALL IN THERE?!)
Whoa, calm down. 😉 Let’s jump in and find out, shall we?!
Showit is a drag + drop website platform for photographers. Literally drag + freakin drop. So, if easily being able to make changes to your website is on the top of your list, Showit should be looking pretty freakin’ awesome right about now.
Of course you can! Now, keep in mind, you don’t want to “specialize” in TONS of niches of photography. Because, is that really specializing?! But, let’s say you offer both wedding and family photography. You can totally set up your Showit website (in a few different ways!) to accommodate both very easily.
You might be thinking: You guys, I get it. You love Showit. But WHAT ABOUT THAT 5%?! Who would you NOT recommend Showit to!?
We wouldn’t recommend Showit to anyone looking to host a TON of products with multiple variations right on their Showit site. There are ways to sell products with third-party providers (we use Shopify Lite!), but it’s best to keep it simple from a product perspective with Showit.
We also wouldn’t recommend Showit to anyone that NEEDS phone support. Their team does have live chat, email and emergency email support, but no phone support. We can tell you with first-hand experience, though, their support team is FREAKIN’ awesome. Like, SO good. They’re sweet, they’re knowledgeable, and they’ve never left us (or any of our clients) with a bad taste in our mouths.
Still trying to figure out if Showit is the right platform for you + your photography business? Schedule a FREE 30-minute strategy call with us! We’d love to help you make sure it’s the best website decision for your photography business!