The Ultimate Guide to Blogging on Showit

It’s no secret that we love blogging and believe it to be beneficial for improving your search rankings, increasing website traffic, and converting your ideal clients–but if you have a Showit website (or are migrating to one!), how can you step up your blogging game?

Don’t worry, friend–we’ve got you covered! Keep reading as we share the ultimate guide to blogging on Showit.

Moving Current Blog Content

If your website isn’t on Showit yet, don’t let that overwhelm you–the Showit team will migrate your current blog onto Showit for you! After we finish completely customizing your Showit template for you, we’ll loop them in to take care of moving over the blog. Easy peasy, right?

Even though your website is on Showit, your blogging is done in WordPress. This streamlines the process for you by allowing you to write your blog posts, categorize them as you see fit, add feature images, and optimize the blog, all without worrying about the design. Talk about convenience!

Want a quick look into how this works? Watch our video!

Writing New Blog Posts

Once your blog is migrated, it’s time to log in and start planning those posts! To log in, type in the following URL, while replacing “your URL” with your actual domain:

yoururl.com/wp-admin

And then log in with your Showit username and password. Once you’re logged in, you’ll see a WordPress dashboard and will be able to start adding blog posts. Hover your mouse over “Posts” and then click “Add New” to open up a new blog post!

As you prepare to write your blog post, you may be feeling stuck on what to actually write about–and that’s okay! Here are some ideas that will help to get you thinking:

1. Portfolio: Did you recently complete a session or capture a wedding that you loved and have a lot to say about it? Tell the story of it, adding pictures throughout and linking to other vendors’ websites if applicable!
2. Educational Posts / FAQs: Do you frequently get asked the same questions by many of your clients, such as what to wear to a session and how to pick the right photographer? Answer these questions through a blog post and share the published post with your clients as a helpful guide and resource when they have questions like this!
3. Behind-the-Scenes: People love to see the behind-the-scenes pieces, so if you worry that showing that content would be too “boring,” it’s absolutely not! Show what your life is like as a photographer, how you work with your clients, what the booking process is like, etc. It will demonstrate your expertise and reel in clients!

Looking for more ideas? We shared a few for family photographers and newborn photographers!

Once you know your blog topic, you can write the blog post directly in WordPress or write it in a Word document and copy and paste it over.

Optimizing Your Blog Post

You’ve written your blog post–now what’s next? Optimizing it!

Start by determining the images you want to use. Be sure to resize them for optimal loading time and rename them so that the file name is descriptive of the image itself. You’ll also want to add alt text to each image, sharing descriptive text that explains what the image is of.

From there, you can begin optimizing the text itself through the page title, meta description, text tags, keywords, and more. Learn the six SEO tools to use on Showit for further help!

Once you feel like everything is absolutely perfect and exactly the way you want it, you can hit that “Publish” or “Schedule” button and get your blog post out in the open!

Sharing the Blog Post

Is your work done once the blog post is live? Nope! You’ve spent all that time creating it–now it’s time to make sure it gets seen.

Promote your blog post through social media, your email list, paid ads, and more to get extra eyeballs on your content.

Now that you have the tools to write a blog post, what are you going to write about first? Share it with us in the comments!