Blogging gives you the opportunity for visibility on Google, social media and even a way for you to connect with your dream clients! Kind of feels like a no-brainer, right?
Usually the hardest part about blogging is figuring out what the heck to write about! Been there, done that.
1. Show off one of your favorite locations for outdoor family sessions – Go take photos at that specific location and your favorite spots in that location. Then, if you have sessions with families and clients in that location, show those off, as well! It’ll be important here to make sure to link to the website for that location (in a new window) to help your SEO, as well as making sure you mention the name of the location in the title of your blog post. Name recognition for local spots will go a LONG way on social media, too!
2. Give recommendations on what to wear (or what not to wear) to a family session – This is EASILY one of the biggest reasons people are hesitant to book or will put it off. Nobody knows what the heck to wear and it’s just too much to think about worrying about! Even if you have a full outfit prep guide or if you use a styling service, give sneak peeks into sessions you’ve had that have had amazing outfit picks and why. Give a few tips, then educate them about that prep guide or styling service as a personalized option when they book with you!
3. Write about what to do when the unexpected happens – What if it rains and they have an outdoor session? What if a kiddo is sick? What is grandma and grandpa want to come observe? Set those expectations up front to get in front of any potential worries!
PS: Looking to get more blog ideas from us? Enroll in the Blog + Content Planning for Photographers course!
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer
"Within two days of my site going live, I had multiple inquiries for weddings.