Whether or not to list pricing on your photography website is the #1 question we get from our clients when we design their website.
Of course, there are pros and cons to listing pricing on your website. Price shoppers and competition top the list of why most photographers do not show their prices in full-detail. And, we get it! We know competition can be really, really scary.
But, what if we told you there was a happy medium to all of this? What if you could make sure future clients knew about your pricing, but it gave you room for building your price up from there?
We recommend listing a few sentences or bullet points about the experience your clients can expect for a specific photography service and following it with a “starting at” price.
This will give your ideal clients an idea of whether you’re in their budget — and not feel so intimidated to reach out to you.
From there, your ideal clients can reach out to you via your contact form on your website. Once you start the conversation, you can send them a detailed pricing guide that has more details on specifics with your services.
Don’t overthink it when it comes to presenting your pricing to your clients! If they can get a sneak peek of the experience, and a sneak peek of the pricing, you’ll be able to present them even more reasons why they should work with you when they contact you.
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer
"Within two days of my site going live, I had multiple inquiries for weddings.