Running a solid, client-focused photography business includes marketing — whether that be on social media, your website or an email newsletter. When you begin to write that content, it’s important to keep in mind who you’re talking to.
It all starts with defining that dream photography client that you would love to work with.
And, no, that DOES NOT mean that you ONLY work with someone in their late 20’s/early 30’s, who love Starbucks, have pets, shops at Target and watch The Office every single night (although, we’re sure we’d love to work with you!). You have to take it ANOTHER step further and figure out why they need YOU as their photographer!
Identifying the type of photography client you would LOVE to work with can help determine the clients you attract and work with, the content you put out there, the services you offer, and even becoming the “go-to person” for a specific type of work, specialty or industry.
It’ll become instantly easier to write the content when you know who that “person” is and how you can help them solve a problem. As you can imagine, that problem might be different, depending on who your dream client is.
Let’s give you some examples of what a “problem” for your dream client could be that YOU can solve!:
Now, when you market your photography business on social media, your website or a newsletter, you can help get rid of some of these problems and convince them that you’ve got them covered!
Keep in mind, it’s TOTALLY NORMAL for your dream client to change over time. However, it’s smart to begin with a solid idea of who you want to reach. It may seem silly, but it helps to get super specific. Think about your dream client’s demographics, lifestyle, favorite podcasts and places to shop…heck, give ‘em a name!
Now, every time you go to create something new for your photography biz, think, “How will this benefit my dream client?” The point of all this is to have a way to focus your business decisions and messaging.
March 9, 2018
NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)
Kelsey Christine
hello@launchyourdaydream.com
Nashville, Tennessee
Showit website design for photographers of all gender identities, sexual orientations, races, religions, sizes, and abilities who are ready for a site that's anything but basic.
all are welcome here.