This might be hard to accept, so hang with us here, but your business shouldn’t cater to everyone!

Running a solid, client-focused business includes marketing — whether that be on social media, your website or an email newsletter. When you begin to write that content, it’s important to keep in mind who you’re talking to.

It all starts with defining that dream client that you would love to work with.

And, no, that DOES NOT mean that you ONLY work with women in their late 20’s/early 30’s, who love Starbucks, have pets, and watch The Office every single night (although, we’re sure we’d love to work with you!).

Identifying the type of client you would LOVE to work with can help determine the clients you attract and work with, the content you put out there, the services you offer, and even becoming the “go-to person” for a specific type of work, specialty or industry.

It’ll become instantly easier to write the content when you know who that “person” is and how you can help them solve a problem. As you can imagine, that problem might be different, depending on who your dream client is.

Keep in mind, it’s TOTALLY NORMAL for your dream client to change over time. However, it’s smart to begin with a solid idea of who you want to reach. It may seem silly, but it helps to get super specific. Think about your dream client’s demographics, lifestyle, favorite podcasts and places to shop…heck, give ‘em a name!

Every time you go to create something new for your biz, think, “How will this benefit my dream client?” The point of all this is to have a way to focus your business decisions and messaging.

Make your life easier by creating content that attract that dream client — and it all starts with figuring out who the heck they are!

Why It’s SO Important To Define That Dream Client

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

popular posts

Blog Topics Your Photography Clients Will Love (+ Will Be Easy For You To Write!)

Three Essential Business Relationships for Wedding Photographers

Oh, and we can't live without pizza and backstreet boys.  ;)

launch ideas:  5 fun ways to promote your new brand + website


We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.


Leave a Reply

Your email address will not be published. Required fields are marked *

not booking photography clients?

i want someone to do the design work for me!

i need your feedback on my brand first!

The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!

branding = booking!