It’s time to make sure your hard work doesn’t go unnoticed by Google! We see these mistakes more often than not in our brand + website audits with photographers.
In fact, we just did some research with 22 photographers that reached out to us to check out their SEO. We saw a mix of these issues (sometimes all four!) across the board with almost every site we audited.
This is a KILLER for SEO. If your website right now only has images, you need to get some copy on there for Google to understand. Make sure you use the H1 tag (only once) with keywords that your clients may search in Google to find you. (ex: location, specialties, etc.)
This is a non-negotiable, you guys. Your mobile site has to step up to the game. Google announced last March that they will be prioritizing mobile sites as “the” site that will be ranked before desktop in Google searches. AKA: Get your mobile site shit together ASAP!
If you’re not blogging, you’re missing out on a HUGE opportunity for SEO love from Google. They want to know your website is relevant and up to date. The best way to do that is by blogging!
Pump the brakes on this one — because if you don’t get rid of that landing page, Google isn’t going to put up with it for long. Google needs text on your home page in order to rank you accordingly. When you’re stopping clients in their tracks with a landing page, with little text for Google to understand, it’s a lose/lose for your clients and Google!
You can’t afford to let these factors go against you. In our research with a few dozen photographers, 19% of their website inquiries came from Google searches! If you’re looking for SEO tips, and other actionable takeaways for your photography website, check out our brand + website audits. We’d love to work with you to provide you with specific feedback that will help you improve your brand!
The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!
branding = booking!