When it comes to managing your photography business, you’re wearing about 24 different hats, right? Photographer, accountant, writer, designer, marketing professional, social media guru, editor — to name just a few!
So, how can you make sure that your business continues to stay in front of those dream clients? How can your photography business stay visible with new content that will help build those relationships with your clients?
To have a successful photography business, you must continue to build the know, like, and trust factor with your photography clients. This is exactly why we recommend to all our photography clients to have a blog!
Your clients need to get to know you and your photography business. They also need to like you (in some way, shape, or form!), and they have to trust you. Without each of these three factors, that “dream” client relationship just won’t work.
So, how can a blog help you build that know, like and trust factor with your photography clients?
Knowing more about you and the background of your photography business
Showcasing your portfolio allows your clients to understand your photography style (posed, unposed, silly, outdoor, indoor, etc.)
Learning more about what they can expect when working with you
Trusting that your photography business is still relevant + up to date
Showing that you work with real people and takes away the nerves of a bad investment
Okay, this all sounds well and good. But, what about actually starting a blog?! Where do you start? Reach out to us for help!
May 20, 2019
NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)