Using Pinterest to Increase Website Traffic for Your Photography Business

Imagine this: your website traffic is at an all-time high and all of the activity on your website is from ideal clients. Not to mention, you didn’t have to spend a single penny to make it happen. Sounds too good to be true, right?!

Well, you better believe it! Pinterest can be a traffic-machine for your photography business without needing to purchase ads or anything like that. BUT, it does of course take some time and strategy. 

Carolina Guzik of the Tog Republic Podcast is a Miami wedding photographer + a  freakin’ Pinterest genius. She went live with us in our Facebook group last week to share her simple + reliable steps to turning Pinterest into a traffic-machine for your website. Ready to learn how?!

Before we begin, let’s pause for a little PSA: Pinterest is NOT social media! Pinterest is actually a search engine, like Google, so it’s important to treat it as such! 

And we’re back! 😉

Here are the steps that Carolina shared with us:

1. Clean House

• First things first, let’s start with a clean slate!
• “Marie Kondo” your pins — anything that’s NOT on your website doesn’t spark joy! 😉

2. Optimize! 

• Make sure your bio and title on your Pinterest page are using strategic keywords
• Not sure what your keywords are? Put yourself in your dream client’s shoes and imagine what he/she would type into the search bar when looking for your type of photography
• If you’re struggling with this, you can even ask past clients who have found you on Google — what did they search?
• Once you have a keyword or two, Pinterest also has a helpful feature that provides additional commonly searched terms. (Just type anything in and search, you’ll see the suggested keywords pop up below the search bar!)
• Using these keywords across your profile will also help create brand recognition for your photography business—win-win!

3. Create boards that target what your future clients are looking for

• For example, if you’re a wedding photographer, you could start with a board for each of your favorite wedding venues (or a board for each city you shoot in). Include all of the photos you’ve taken there!
• Don’t forget to include keywords in your board title — descriptive words, location, etc. 
• Start with a few boards then keep adding a board per week (or whatever works best for you) so as to not overwhelm yourself with all of this at once! See Carolina’s boards for inspiration!

4. Add relevant pins to each board

• At least 10 photos for each board to start with—start small!
• Vertical photos are best
• Utilize the title, description, and hashtags to your advantage—get descriptive!
• Make sure the URL on each pin leads to more info on that specific thing! (Link to the correct page on your website so they don’t get frustrated and leave)

Carolina answered quite a few additional audience questions on our Facebook Live — be sure to catch the replay if you want to learn more! 

ALSO, we are so freakin’ excited to announce that Carolina has created a course just for photographers called The Art of Pinning — and our audience gets 15% off!

In this class, she teaches you step-by-step how to organize your account, create boards that attract the right clients and how to automate your pins so you can have a marketing plan that drives great traffic into your website! WOO!

Here’s what some of Carolina’s past students had to say about the Art of Pinning course:

“My mind was BLOWN by the second module in Carolina’s Pinterest class. Like grab a spatula, I need to scrape my brains off the ceiling. Carolina breaks down the art of Pinterest in easy-to-follow modules and leaves no stone unturned. I gave up on Pinterest months ago because OMG SO BORING to pin and re-pin but Carolina shared her secret weapon and now I’m a PINNING QUEEN” –Stephanie Sonju

“Holy crap! I didn’t realize how bad my Pinterest was until I took Carolinas class. I had no idea how to make Pinterest worth my while because I thought it was way too time consuming and not worth my time. Thanks to Carolinas class I’m now prepped to slay the Pinterest game.”

-Chelsea Erwin

What are you waiting for!?  Get your booty in there and start bringing in the traffic you deserve!

Looking for more ways to increase your website traffic? We’re here to help!