5 Ways to Showcase Your Photography Portfolio in Your Marketing

What’s one of the best things about being a photographer? You’ve already got a ton of content to use in your marketing with all of those photos! But whether you actually do anything with those photos or not is another question 😉

If you’ve been wondering how you can showcase your portfolio, especially if you want to use it to show new work that you’ve done or attract a specific client, follow the tips laid out in this blog.

Include Your Portfolio on Your Website

You knew we were going to start with this one, didn’t you? 😉 But seriously, showcasing the best of your work on your website is the easiest way to allow any prospective clients to see your talent. If you offer a few different types of photography, like weddings and families, you can have different pages for each niche so that your website visitors can view the gallery that relates most to them.

Blog About the Sessions or Events

Does your blog have tumbleweed rolling by in the distance when people click on it because you haven’t blogged in so long? Or, even worse, you haven’t blogged at all? Here’s your opportunity to dive into it!

In a blog post, you can share more about your clients and why they hired you, talk about what the session or event was like, and highlight any vendors that may have been involved. This will help to pull everything together into a “story” that will captivate your audience, give a peek into what it’s like to work with you, and improve your SEO, all at once. What could be a better trifecta than that?

SEO Tip: Make sure you link back to your services page(s) in each blog post to encourage visitors to stay on your website longer!

Order Marketing Collateral to Share with Potential Clients

Do you tend to meet with potential clients in person? Printing brochures, booklets, and albums that you can share with them during your meeting will allow them to truly experience your work “face-to-face.” Or, if you have a studio that potential clients come to or an office that you work out of, be sure to order prints of some of your best work and hang them on the wall–they’ll love seeing your work in the background of a Zoom call or hanging up when they see your space!

Bonus Tip: Collateral that potential clients can take home with them, like brochures or booklets, are best. You can even showcase images from your portfolio on your business cards. They’ll be a constant reminder of you and your work, encouraging them to make sure to book with you!

Share the Photos on Social Media

You’re likely already doing this, which is great! However, if you’ve only been using Instagram to showcase your work, start to think about other platforms and tactics you can try on social media, such as:

• Running ads to promote your sessions
• Tapping into Pinterest, especially with sharing your blog content
• Sharing your work in local Facebook groups, where clients are likely to find you and hire you
• Testing Instagram Reels and TikToks to show the behind-the-scenes of your work, funny and relatable content, and photography tips

The more methods you try, the better chance you have at making a bigger impact. Just make sure to pay attention to where your target market hangs out, though–if your ideal clients don’t use TikTok, it doesn’t make sense to have an account there yourself!

Highlight Them in Your Newsletters

Do you send out newsletters to your email list, even if it’s just once a month or once a quarter? This is another opportunity to highlight your recent work. Whether you use your newsletter to promote new blog posts, share your availability, give updates about your business, or something else, adding visuals to your newsletters captivates your subscribers’ attention and allows you to leverage these beautiful images even more.

Now that you know what to do with your portfolio, it’s time to let the world see it! Which method will you be using first?