We couldn’t be more excited to show off the new brand and website for Rachel Friedman Photography in Chicago, Illinois!
Rachel is a photographer specializing in maternity, newborn, baby, child and family photography in Glenview, Illinois — serving Chicago, the North Shore and northern suburbs. Her goal for each of her sessions is to authentically capture the love and connection her clients share as a family.
Rachel’s brand words that she uncovered during our Brand Discovery Process are: relaxed, simple, classic, modern, upscale and fun. These are all words that Rachel wants her clients to feel when they work with her. Keeping these words top of mind when we design her brand + website was key!
From the beautiful, relaxing gradient in Rachel’s logo, to the classic colors used in her palette, this brand aesthetic is spot-on to the fun, “breath of fresh air” experience Rachel provides to her photography clients. And, let’s talk about those gorgeous paint strokes in her logo?!
Rachel’s website is hosted on Squarespace with the Pacific template. We really wanted to showcase a few gorgeous portfolio images front + center on her home page. From there, we brought in the paint strokes from Rachel’s brand and even made custom frames around specific images!
To extend Rachel’s brand even further on her site, we added in custom fonts, brand graphics, and other custom coding to get her site feeling spot-on to her brand.