It’s time to celebrate the new brand + Showit website design for So Chic Events!
Get ready to fall in love and completely jaw drop over this new brand. Not only does this brand knock our socks off, but the business owner behind it is one of the funniest, down-to-earth, hardworking women we’ve ever (virtually) met. (And trust us, next trip near Chicago, we WILL be meeting her in person!)
We want to introduce to you all to Sara O’Shea, the owner and lead planner at So Chic Events. Sara and her team at So Chic are an event planning team focused on creating smooth, seamless, and beautiful events in + around Central Illinois. The planning process is just as important to them as the final product and, with over ten years in this industry, they are committed to giving every event the attention and time it deserves.
Did we forget to tell you about The So Chic Boutique?! Sara owns an online and two in-store boutiques called So Chic Boutique. Why does this matter when it comes to her brand design? To make sure both brands feel like “sister” brands, it was important to compliment the current So Chic Boutique brand. Kelsey brought some of the So Chic Boutique colors into the So Chic Events color palette, but added in some additional elements to bring everything to the next level.
Because So Chic Events caters to both brides and corporate clients, Sara wanted to make sure her brand felt inviting, upscale, and fun to both audiences alike.
Take a scroll down and fall in love with a brand that is full of fun, yet upscale vibes + elements!
When Sara said she wanted to move forward with Showit as her website platform, we could immediately feel various ways to bring about the fun of So Chic Events. Showit allowed us to get super customized with the placement of Sara’s new brand elements, with no restrictions when we wanted to bring in more fun!
This custom website design was so fun to put together. Sara let Britt run with the design, while Britt kept in mind her brand words! We wanted everything to feel fun, but professional. Upscale, but not boring. When you take a look at the brand new website for So Chic Events, we think you’ll feel all these vibes and more. 😉