What REALLY Goes into a Website Re-Design? | Launch Your Daydream


When it’s time for your website to be re-designed, it can feel like a super intimidating project, right? Thinking about ALL. THE. PHOTOS in your portfolio and going through them all to pull out ones for the project? Total headache, right?

Before you go into a project like a website redesign, it’s important to know exactly what goes into it. It’ll help prepare you, not scare you, as you take this big important step in your photography business.

Consider why you’re looking into a website redesign.

Are you not able to keep your website up to date? Has your previous designer ghosted you? Do you just want to be able to trust an expert to do it the right way this time? Does it feel like your business doesn’t even exist on Google?

Whatever your reasons are, it’s important to communicate them to your designer. Make sure they know your “why”, so they can make sure to pay close attention to those reasons as your website is designed. The better you communicate those reasons, the more impactful your website launch will be for you!

Now, it’s time for the headache of gathering up images for your website.

Before you go find the Excedrin, we’re going to make this as easy as possible for you. Ready?

  • You’re going to want at LEAST 50 photos on your website. This usually ranges anywhere from 50-200 photos. (But, yes, can go over 200, depending on the structure of your website) 
  • Each of your photos should be 72DPI for their resolution. You do NOT need 300DPI, as you might need when photos are printed. 
  • Name your photos with your city, specialty, then a number. For example:  Chicago-Maternity-Photography-001.JPG  
  • Find the photos that you LOVE to show off to clients:  The ones you would love to recreate, the locations you love, the posing you love, whatever makes the magic in those photos for you, show them off so you attract more of those!


Finally, it’s time to think about your website copy.

Every single photography website needs text to support it — no matter how beautiful the images are!

  • Make sure you tell your clients who you are, where you’re from and what photography niches you specialize in right on your Home Page 
  • Your About Page should tell your ideal clients how you can help them with your photography services — make sure it’s a good balance of info about you + how you can help them 
  • Making the process as easy as possible for your clients on your Contact Page is super important. Use a form and ask them specific questions instead of asking them to email you directly 
  • Looking for help with your website copy from start to finish? Contact one of the best there is out there — Allison Evelyn!


Deep breaths! Remember, having your website redesigned is not a project to be taken lightly. Make sure you do your due diligence and make it worth your time and energy!

Feeling ready to take the leap? Take a look at the process of working with us and reach out to us if you are ready to learn more!


Curious about mistakes you could be making with your current brand + website? Check out the freebie below!


What REALLY Goes into a Website Re-Design?

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.



And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!" 

- Christy McKee - Wedding Photographer

"Within                              of my site going live, I had multiple inquiries for weddings.

two days