“After listening to the PhotoSpark episode, I niched down to just weddings & couples, and I worked on my website copy to be more like how I talk. Within a week, I had three inquiries, two of which I’ve already booked. My goal in my first year was to book 5 weddings…but I’ve already exceeded my goal with 6. Now I have to reassess, and I think I’m gonna aim for 10! Dream big, right?” – Mandy, Photographer
Since 2016, PhotoSpark has been collaborating with professionals to create episodes and candid conversations about photography and business.
When we sat down to chat with Kate and Julie from PhotoSpark, can we be completely corny and say there was a spark?! 😉 The conversation felt so natural and we both felt like we were sitting and having a drink with two long-lost friends.
In our podcast episode with Kate and Julie, we all discussed niching down photography services and how it allows you to open your arms to more of your dream clients. Because, as we all know (including us!), niching down to a VERY specific target market can be really, really scary. It feels like you’re closing the door. But, in reality, you’re actually appealing that much more to those you’re opening the door wide open for!
Thank you for having us on the show, Julie and Kate!
If you’re looking to understand more about branding + how it fits into your photography business, look no further than the brand pizza! We explain each “slice” of branding and how it works for your photography business.
The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!
branding = booking!