Planning out a month’s worth of content (in one sitting!) for your photography business sounds like a dream, right?

Seriously, take a second to imagine it with us:

  • Your blog on your website has at least one scheduled post per week
  • Instagram has a new post with on-brand content every day
  • Your Facebook business page has scheduled posts
  • You have a newsletter scheduled to go out to your mailing list at least once a month

 

Before we show you how you can do all of this in one sitting, let’s make sure you have the TWO THINGS YOU NEED before doing so. The last thing you want to do is get all excited that you’re going to plan, plan, plan and you get stuck!

1 – Brand Aesthetics

When we talk about the aesthetics of your brand, we mean your color palette, logo, patterns, additional design elements, etc. It’s important to not only have these, but also to understand how to use them throughout all touch points of your brand. The ‘cohesive’ part is really important here. You can have a beautiful brand design, but if you don’t display it in a cohesive way on all platforms, your entire brand image can be misinterpreted.

2 – Brand Voice

This cohesive brand identiy we’ve been talking about also includes your voice. Don’t worry, we won’t ask you to sing (unless you’re a Backstreet Boy. And if that’s the case.. CALL US!).

Your ‘voice’ is the way you ‘talk’ to prospective clients and current clients through touch points like social media, emails, phone calls, and your website (and of course, in person- if that’s something that you do!). This voice must match the aesthetic appearance of your brand.

For example, if your brand is full of bright, bold, loud colors—you want your brand voice to be peppy, happy, and fun. This may mean using some informal language in your Instagram captions, making sure you’re cheery on the phone, and/or adding a smiley face or two to your emails. But, if your brand aesthetic is upscale and elegant, you would want to shy away from smiley faces and informal language. Instead, you’d want your emails and website copy to have a professional, refined voice. See where we’re going with this?

The best way to figure out what your brand aesthetic and voice should be is to reflect back to your niche, your why, and your dream client. 

Starting to feel ready to tackle that content? Here are 10 content ideas to get you started!

 

TWO Things You Need BEFORE You Can Plan Out a Month of Photography Content

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.
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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.

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The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!

branding = booking!