Time to celebrate a NEW brand + website launch!


It’s LAUNCH DAY for Sophie at Sophie Baron Photography — a family photographer located in the Chicago Metro area!

Sophie Baron Photography strives to create a relaxed and comfortable environment for all of her clients in order to capture stunning photographs that will perfectly reflect who they are as people and as a family to be treasured for not only a lifetime but for generations and generations to come.

The vibes we wanted to establish with this brand were:

  • laid back
  • organic
  • free-spirited
  • passionate
  • genuine.


We kept these feelings in mind when creating each and every detail of this brand + website design.

Brand Design

The color palette, fonts, and style of accent graphics used in the Sophie Baron Photography brand all feed into those intentional brand goals we established with her. We chose colors that felt boho beach-inspired yet muted. This helped us create a relaxing, organic feel to every branding element.

As for the fonts and her logo variations, we paired two main fonts: one more loose, free-flowing and organic script, plus one simple and clean sans serif font. Together, these create the perfect balance of the feelings we want to evoke.

Website Design

Our goal with Sophie’s website was to make sure that ideal clients instantly felt the beautiful simplicity of her brand. When landing on her site, they know that Sophie is a family and newborn photographer because of the photos we’ve chosen to showcase. We also brought in a few of those accent graphics to help strengthen brand awareness as potential clients start to associate these elements with her brand.

Each page includes a call-to-action in orange script, letting the viewer know what they should do next. We have pages for each of Sophie’s specialties for both portfolio and investment, to let potential clients know exactly where to go for the type of photography they’re looking for.

Finally, the website design identifies well with those same brand vibes, as they should, since this is likely their first impression of Sophie! Between the beautiful photos, the warm copy, the clean and organic feel of the page layouts, Sophie’s potential clients are going to feel like they know her before even reaching out!



Congratulations, Sophie! We’re so excited for you!!

PS:  If you’re loving Sophie’s new brand, we’d love to hear about how we can help you with creating a new brand + website for your photography business! Take a peek at our service offerings and reach out to us. We’d love to work with you!






New Brand + Website Launch! — Sophie Baron Photography in Chicago, Illinois

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.


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