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New Brand + Website Launch! — Rachel Friedman Photography in Chicago, Illinois

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We couldn’t be more excited to show off the new brand and website for Rachel Friedman Photography in Chicago, Illinois!

Rachel is a photographer specializing in maternity, newborn, baby, child and family photography in Glenview, Illinois — serving Chicago, the North Shore and northern suburbs. Her goal for each of her sessions is to authentically capture the love and connection her clients share as a family.

Brand Design with Kelsey

Rachel’s brand words that she uncovered during our Brand Discovery Process are:  relaxed, simple, classic, modern, upscale and fun. These are all words that Rachel wants her clients to feel when they work with her. Keeping these words top of mind when we design her brand + website was key!

From the beautiful, relaxing gradient in Rachel’s logo, to the classic colors used in her palette, this brand aesthetic is spot-on to the fun, “breath of fresh air” experience Rachel provides to her photography clients. And, let’s talk about those gorgeous paint strokes in her logo?!

Website Design with Britt

Rachel’s website is hosted on Squarespace with the Pacific template. We really wanted to showcase a few gorgeous portfolio images front + center on her home page. From there, we brought in the paint strokes from Rachel’s brand and even made custom frames around specific images!

To extend Rachel’s brand even further on her site, we added in custom fonts, brand graphics, and other custom coding to get her site feeling spot-on to her brand.

Check out Rachel’s new website here!


PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Rachel, to finally show off your personality in your brand from start to finish!


July 11, 2018

NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)

Showit is a creative website builder for photographers. It's also what we use for all of our design clients!

Not quite sure if Showit is right for you? Wondering how to make the switch from your current website platform? We've got all your answers right here!


By the way, I'm not a photographer—I'm a designer and strategist FOR photographers. For the past 5 years, LYD has worked directly with a variety of photographers to not only create unique brands + websites for them, but to also ensure that those websites are getting consistent and relevant traffic.

This business runs on boy bands, pizza deliveries, & lots of reality TV.

Hi! I'm kelsey.