We couldn’t be more excited to show off the new brand and website for Rachel Friedman Photography in Chicago, Illinois!

Rachel is a photographer specializing in maternity, newborn, baby, child and family photography in Glenview, Illinois — serving Chicago, the North Shore and northern suburbs. Her goal for each of her sessions is to authentically capture the love and connection her clients share as a family.

Brand Design with Kelsey

Rachel’s brand words that she uncovered during our Brand Discovery Process are:  relaxed, simple, classic, modern, upscale and fun. These are all words that Rachel wants her clients to feel when they work with her. Keeping these words top of mind when we design her brand + website was key!

From the beautiful, relaxing gradient in Rachel’s logo, to the classic colors used in her palette, this brand aesthetic is spot-on to the fun, “breath of fresh air” experience Rachel provides to her photography clients. And, let’s talk about those gorgeous paint strokes in her logo?!

Website Design with Britt

Rachel’s website is hosted on Squarespace with the Pacific template. We really wanted to showcase a few gorgeous portfolio images front + center on her home page. From there, we brought in the paint strokes from Rachel’s brand and even made custom frames around specific images!

To extend Rachel’s brand even further on her site, we added in custom fonts, brand graphics, and other custom coding to get her site feeling spot-on to her brand.

Check out Rachel’s new website here!

New Brand + Website Launch! — Rachel Friedman Photography in Chicago, Illinois

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.


not booking photography clients?

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The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!

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