We couldn’t be more excited to announce the new brand + website for Emily Rau of Emily Rau Photography!
It is ALWAYS exciting for us when a new client is referred to us by a previous client. Emily came to us thanks to Amanda Estep, who is a fellow Columbus area newborn photographer! Talk about #communityovercompetition, right? These two ladies are the absolute sweetest and their clients are so lucky to have them! <3 We can’t thank you enough, Amanda, for referring us to Emily!
Emily Rau’s brand is one for the books! After creating her custom color palette and mood board, we knew this brand was going to be one of our most unique designs to date. The design goals we established for her brand are: warm, comforting, fun, and upscale, or in Emily’s words, “if vintage boho eclectic and rustic farmhouse had a baby.” 😉
To create that balance between boho and rustic farmhouse, we introduced a unique blend of graphics and patterns to Emily’s brand aesthetic; including a Persian rug design (something that popped up a lot in Emily’s aesthetic inspiration board), and hand drawn leaf graphics. The combination of a relaxed script font and a rustic serif font are brought to life with Emily’s warm yet bold color palette. When paired with her work, this brand really stands out!
Emily’s new website is designed on Squarespace! We couldn’t help but take that Persian rug design and make sure her clients immediately saw it to give all of those boho vibes right as they land. On every page of Emily’s site, her clients are greeted by larger images of her portfolio gradually changing to the next photo. Those relaxed vibes are carried throughout the design, with the addition of the script font and the leaf graphics!
We couldn’t have been more excited to see this unique brand brought to life! Thank you for trusting us with everything, Emily. You were a dream for both of us to work with!
Congratulations, Em!! We love you!
PS: Are you feeling that you’re ready to upgrade your brand and website, like Emily just did!? We would love to work with you!
The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!
branding = booking!