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New Brand + Squarespace Website Launch — Emily Rau in Columbus, Ohio

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We couldn’t be more excited to announce the new brand + website for Emily Rau of Emily Rau Photography!

It is ALWAYS exciting for us when a new client is referred to us by a previous client. Emily came to us thanks to Amanda Estep, who is a fellow Columbus area newborn photographer! Talk about #communityovercompetition, right? These two ladies are the absolute sweetest and their clients are so lucky to have them! <3 We can’t thank you enough, Amanda, for referring us to Emily!

Brand Design with Kelsey

Emily Rau’s brand is one for the books! After creating her custom color palette and mood board, we knew this brand was going to be one of our most unique designs to date. The design goals we established for her brand are: warm, comforting, fun, and upscale, or in Emily’s words, “if vintage boho eclectic and rustic farmhouse had a baby.” 😉

To create that balance between boho and rustic farmhouse, we introduced a unique blend of graphics and patterns to Emily’s brand aesthetic; including a Persian rug design (something that popped up a lot in Emily’s aesthetic inspiration board), and hand drawn leaf graphics. The combination of a relaxed script font and a rustic serif font are brought to life with Emily’s warm yet bold color palette. When paired with her work, this brand really stands out!

Website Design with Britt

Emily’s new website is designed on Squarespace! We couldn’t help but take that Persian rug design and make sure her clients immediately saw it to give all of those boho vibes right as they land. On every page of Emily’s site, her clients are greeted by larger images of her portfolio gradually changing to the next photo. Those relaxed vibes are carried throughout the design, with the addition of the script font and the leaf graphics!

We couldn’t have been more excited to see this unique brand brought to life! Thank you for trusting us with everything, Emily. You were a dream for both of us to work with!

Now, let’s see Emily’s new brand…. ready!?

Congratulations, Em!! We love you!

PS: Are you feeling that you’re ready to upgrade your brand and website, like Emily just did!? We would love to work with you!

March 14, 2019

NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)

Showit is a creative website builder for photographers. It's also what we use for all of our design clients!

Not quite sure if Showit is right for you? Wondering how to make the switch from your current website platform? We've got all your answers right here!


By the way, I'm not a photographer—I'm a designer and strategist FOR photographers. For the past 5 years, LYD has worked directly with a variety of photographers to not only create unique brands + websites for them, but to also ensure that those websites are getting consistent and relevant traffic.

This business runs on boy bands, pizza deliveries, & lots of reality TV.

Hi! I'm kelsey.