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New Brand + Squarespace Website Launch — Golden Aura Photography in New England

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It’s time to show off a new photography brand and website for Emily of Golden Aura Photography!

Emily with Golden Aura Photography is a New England based award-winning photographer who offers a lifestyle, photo journalistic approach to capturing genuine and intimate moments and emotions.

Brand Design with Kelsey

When working with Emily to develop her brand, we walked her through the process of defining the feelings she wanted her clients to feel when working with her. This experience and the feelings her clients felt when working with her would become the brand for Golden Aura Photography.

Emily wanted her clients to feel emotional at the delivery of their photos. She wanted her clients to feel that she and her work were 100% authentic. And she wanted those memories to feel timeless as they were captured by her.

Website Design with Britt

Live Website: Golden Aura Photography
: Squarespace
Template Chosen: Maple
Why This Template: This is our first time using this template! Such flexibility with this and we really wanted to showcase Emily’s gorgeous portfolio as the first impression when landing on her home page.
CSS Coding: YES! Tons! We really wanted this design to showcase the romantic, authentic feels of Emily’s brand.
Fonts Chosen: Playfair Display, Futura PT, Anter

Now, let’s see Emily’s new brand…. ready!?

Congratulations, Emily!

PS: Are you feeling that you’re ready to consistently book dream photography clients who understand and respect your value? We would love to work with you, just like we did with Emily, to make the appearance of your photography brand match the value of your work!

August 23, 2018

NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)

Showit is a creative website builder for photographers. It's also what we use for all of our design clients!

Not quite sure if Showit is right for you? Wondering how to make the switch from your current website platform? We've got all your answers right here!


By the way, I'm not a photographer—I'm a designer and strategist FOR photographers. For the past 5 years, LYD has worked directly with a variety of photographers to not only create unique brands + websites for them, but to also ensure that those websites are getting consistent and relevant traffic.

This business runs on boy bands, pizza deliveries, & lots of reality TV.

Hi! I'm kelsey.