New Brand + Showit Website Launch — Lyndsay Hannah Photography in Boston, MA! | Launch Your Daydream

It’s time to show off a new photography brand and website for Lyndsay of Lyndsay Hannah Photography!

You guys. This brand. No, this website. NO — THIS AMAZING PERSON. There are SO many incredible things we could say about Lyndsay. But, how genuinely kind, appreciative and HILARIOUS she was during this process seriously made this project a dream for us. Combine that with her jaw-dropping portfolio and this brand takes the cake as one of the most fun brands we’ve ever designed!

Lyndsay found us on HelloStoryteller! She was ready to finally solidify her brand and make sure everything felt cohesive across the board. She also took the leap with us and moved over to Showit from ProPhoto! And, trust us, we know how it is to update ProPhoto — she will feel SO much better as a new Showit customer. 😉

Brand Design with Kelsey

When working with Lyndsay on her brand, she wanted to marry two words that don’t necessarily go together: “laid-back” and “chic”. Now, you might think from a brand design challenge that it would be damn near impossible to do, but, given the GORGEOUS portfolio Lyndsay has, combined with a really professional primary font, and a hand-written accent font, we were already feeling the combination of these two words becoming really, really incredible. Opposites attract, right?!

Then, once we added in the fun color palette and shapes to Lyndsay’s brand, it gave EVERYTHING a true modern vibe, without it being “too” bold or unprofessional. In fact, the exact words Lyndsay wanted to capture were:  Emotive, eye-catching, bold, colorful, chic, laid-back, professional and polished. And, thanks to Lyndsay’s in-depth answers on her Brand Discovery Questionnaire, we were able to capture ALL of these things for her super quickly for her. #nailedit!

 

Website Design with Britt

This is, by far, one of the toughest websites that I’ve had to keep a secret about until launch day. When Kelsey sent me over this brand to work with, my jaw freakin’ DROPPED. The fun colors, the funky shapes, the mix of fonts — it was the perfect mix for laid-back, professional vibes for me!

Lyndsay’s new website is, of course, hosted on our favorite website platform for photographers — Showit! We put a ton of focus on her SEO with this site design, making sure that these were all accounted for:

  • Image names including location-based keywords + specialty keywords (This was all Lyndsay!)
  • Using location + specialty-based keywords within Lyndsay’s copy + highlighting for Google the most important ones for Lyndsay’s brand
  • Unique titles for each page
  • Unique descriptions for each page
  • Unique mobile + desktop design with fast loading time

 

The know, like, and trust factor of the new Lyndsay Hannah Photography brand is felt throughout Lyndsay’s entire website in the following ways:

  • “Boston Area Family + Newborn Photographer” – BOOM! Keywords right up front! And, take a look at the announcement bar on the top of her site. The words “award-winning” are ones that will INSTANTLY strike trust in Lyndsay’s ideal client!
  • Fun Shapes + Patterns – Lyndsay’s brand design is really unique and we wanted her ideal clients to see these fun, laid-back elements front + center! The more we showcase them, the more they’ll remember her website, especially if they’re comparing her to other Boston photographers!
  • Introducing Lyndsay + VIDEO!? – YEP! Not only are we showcasing Lyndsay right here on the home page, but we’re allowing for her clients to click and interact almost immediately to have access to a video to learn more about her photography services. This keeps Lyndsay’s clients on her website longer, which is a huge SEO factor!
  • Expectations From Sessions – Lyndsay’s website shows off exactly what NOT to expect when working with Lyndsay. No school-picture “cheese face”, no baby origami, and no fussy staging! 😉 In fact, it’s just “you, your passion, your people and the emotions that come from authentic connection” — ugh, ALL the feels. We’re in love.
  • Scrolling Testimonials in Footer – Lyndsay’s testimonials follow her throughout her ENTIRE website! Whaaaat?! SO good.
  • PERFECT Copy Balance About Lyndsay + Clients on About Page – Lyndsay showcases why photography means so much to her, but also puts her clients front + center by telling them why her approach is something they should invest in!
  • Who/When/Where Cohesive Copy – Each of Lyndsay’s specialty pages are to the point! She’s not wasting ANYONE’s time (including her own!) by telling her dream clients the details around each of her sessions.
  • Custom Contact Pages – Each of Lyndsay’s specialties have their own contact forms on the Contact Page! This allows Lyndsay to cater her questions specific to that type of inquiry.

Now, let’s see Lyndsay’s new brand…. ready!?

 

 

We LOVED working with you, Lyndsay! Thank you for trusting us with your new brand + website for your photography business!

 

 

 

PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Lyndsay, to finally show off your personality in your brand from start to finish!

 

New Brand + Showit Website Launch — Lyndsay Hannah Photography in Boston, MA!

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And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!" 

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