We recommend getting a big ol’ cup of coffee before continuing to read. No, scratch that — a cup of hot coffee, a cozy blanket and take a deep breath while you’re at it. This new brand + website for Rachel Lynn Photography will get you feeling ALL those relaxing vibes that we’ve all been craving the last few weeks!
When working with Rachel on her new brand, it was clear in her Brand Discovery Questionnaire that she had such a love + passion for her family. Kelsey took a step back and brainstormed a few ideas of how to make sure that parts of her family were actually symbolically represented within her brand in a way that would make Rachel smile every single time she opened her own website. And, now, when looking at the individual floral designs on her website, you’ll know that each of those were custom designed with state flowers that her three children were born in (Maryland, Washington and Texas!) — you cannot get more adorable than that! 😉
So, what were the overall brand vibes we went for with Rachel’s new brand?: relaxed, natural, emotive, calm, authentic and thoughtful.
Rachel’s new website on Showit not only showcases her GORGEOUS photography portfolio from the start, but immediately with the slow transitional fade-in effect, we’re communicating the relaxed, calm, emotive vibes that were defined in her brand. From those custom design florals to the natural color palette, Rachel’s website is the perfect example of showcasing the photographer, their values and their work in all the best ways.
We seriously LOVED working on this new brand + website with you, Rachel! Congratulations!
PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Rachel, to finally show off your personality in your brand from start to finish!
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer
"Within two days of my site going live, I had multiple inquiries for weddings.