It’s time to show off a new photography brand and website for Lauren Westrich Photography in Springfield, Illinois!
Lauren Westrich is a natural-light wedding + senior photographer serving those looking for the ultimate joy-filled experience! We were referred to Lauren by the incredible Kara Evans of Kara Evans Photographer!
When we work with photographers at Launch Your Daydream, we learn SO much about them, their business, their client experience, and all things in-between throughout the duration of our project together. With Lauren, we IMMEDIATELY clicked. First, she was referred by one of our favorite people on the planet (lookin’ at you, Kara!). Second, she KNEW that she needed a new brand + website. She was ready. In fact, we didn’t even have an initial consultation call because she was ready to freakin’ rock from the minute she inquired. She also told us about her love for her family, Disney, oreos, and her pups…. um, sign us up!
Seriously, working with Lauren was a freaking DREAM for us. Each of her emails were so sweet, continued making us laugh, and it was like a virtual hug with every email!
Oh… did we mention we got those virtual hugs turned into IN PERSON hugs?! That’s right! We actually got to meet Lauren on our trip to Chicago in early August!! Eeeek!!! <3
Now, enough about how much we LOVE Lauren, let’s show you a sneak peek into her new brand!
The brand vibes we established for Lauren’s aesthetic were: colorful, joyful, modern, simple, chic, and upscale. We wanted to create something that showcased pops of colors she loves but without feeling too youthful. Because of that, we chose jewel tones to give us those chic/upscale vibes but then balanced it out with some dusty blues and a neutral beige. To keep this balance going throughout the actual design, we chose to feature a script font that feels upscale yet still has a bouncy, fun quality to it—just like Lauren’s client experience! Additionally, we brought in some added whimsy in a really subtle way with little teal dots used as accents throughout her brand and a floral pattern.
To top it all off, Lauren got updated headshots taken after we established her brand aesthetic and we are LOVING how perfectly the colors she chose to wear compliment her brand!
The experience that we provide to Lauren’s clients on her new Showit website goes down as one of our ABSOLUTE FAVORITES. Seriously. There is so much to play with on this website, but all done in a design that is very simple and easy for Lauren’s clients to follow. We’re showing so much of Lauren’s wedding and senior portfolios in various ways, so her clients can get really good insight into all of the customized details when working with her.
The know, like, and trust factor of the new Lauren Westrich Photography is felt throughout her entire website in the following ways:
We LOVED working with you, Lauren! Thank you for all the laughs (and hugs!) along the way!
PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Lauren, to make the appearance of your photography brand match the experience you provide to your clients.
The secret behind booking your dream clients is having a strategic and professional brand in place for your photography business. We're here to help — just let us know which way you prefer to take your brand to the next level!
branding = booking!