It’s time to show off a new photography brand and website for Krystal Richmond Photography!
Krystal found us through the AMAZING Kara Evans! When Krystal reached out to us, she was open about her history about re-branding in the past. She was looking for someone she could truly trust with her vision AND to support her afterwards!
Now, let’s show you all the behind-the-scenes details!
We knew from the second we first connected with Krystal that we were going to LOVE working with her, and we imagine this must be how her photography clients feel as well! Krystal is warm, friendly, down-to-earth, and laid back. We wanted to create a brand for her that not only resonated with her ideal clients and showcased her beautiful work, but also brought that welcoming personality of hers to life. After working through the Brand Discovery phase with Krystal, we identified the following goals for her aesthetic: bold, warm, minimal, modern, and boho chic. Her thoughts after seeing her mood board for the first time were: “Warm and cozy, earthy vibes that can make a bold and inviting impression in every season!” Nailed it! 😉
In addition to the bold, earthy color palette, we also included some fun patterns in her brand to help nod to those boho chic vibes. The fonts used throughout Krystal’s brand were also strategically chosen to create a balance of minimal modern vibes with a bit of a fun, relaxed edge. Altogether, this new aesthetic screams KRYSTAL! and we couldn’t be more excited to finally share it with the world.
Ummm, can we talk about how freaking EXCITED we were to design this website with Krystal!? After seeing the fun, boho chic, relaxed elements of Krystal’s brand, we knew we had to show them off in the BEST ways!
The know, like, and trust factor of the new Krystal Richmond Photography brand is felt throughout her entire website in the following ways:
We LOVED working with you, Krystal! I think we’ve made each other cry happy tears countless times. AND we cannot wait to finally meet you in person NEXT MONTH! Eeeek!!
PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Krystal, to make the appearance of your photography brand match the experience you provide to your clients.
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer