It’s time to show off a new photography brand and website for Crystal of Crystal Lily Photography!
Crystal Lily Photography provides wedding and lifestyle experiences for progressive souls who live and love by their own rules. Crystal is a destination photographer, with Southern California and Florida being her primary markets.
We couldn’t be more excited to show off this brand + Showit website for Crystal! She initially worked with us in some one-on-one brand coaching and realized through the process that it was time to revamp the look of her brand!
Crystal’s brand is all about good vibes + embracing what makes you unique. We wanted to bring those emotions through her brand aesthetic, so we established the following goals for her visuals: vibrant, joyful, bold, unique, real. The feather symbol is meaningful to Crystal (she even has a feather tattoo!) so we saw this as a way to introduce a unique personal touch into her brand identity.
To really emphasize the bold, vibrant essence of Crystal’s brand, we featured a custom watercolor gradient texture created from a combination of colors in her palette. This is used throughout her logos, additional brand collateral, and website. We also strategically chose a font pairing that created a balance between relaxed and professional; the epitome of the experience you get when working with Crystal.
Her clients feel so comfortable around her and have a blast when working with her, but they also know that they’re working with a professional and getting amazing quality photos from this experience.
Crystal’s new website is something that would not have been possible without the power of Showit. The colors, the textures, the beautiful script font, there are SO many unique aspects to Crystal’s website that we cannot pick a favorite!
Each of the pages of Crystal’s website starts with a slideshow of some of her favorite images. Her logo starts on the left and the navigation is on the right, making everything very easy for her clients to find. Her photography clients will be blown away by the beautiful gradients and gold textures used to highlight certain copy and clickable areas on the website.
The footer is rounded out by Crystal’s mission statement, contact information, mailing list info, and copyright. Finally, even though Crystal travels worldwide for her clients, we remind them of her primary markets right at the bottom.
“I found Britt and Kelsey through a random Instagram ad where they were promoting a mini course that literally asked “do you need to get your shit together?” and at the time; I really did need to get my shit together! I was booking clients, but not enough and not exactly the kinds of clients I was hoping for; and I really did wonder WTF is branding?! I knew I needed help and I had reached the point where I was not only ready, but willing to invest more in my business than I had previously and I LOVED that what Britt and Kelsey offered was SO. MUCH. MORE. than a pretty logo and website. They literally worked with me from the ground up to help me understand and articulate WHO my ideal clients are and HOW to reach them through my brand voice—something I didn’t even know was a thing; like how can a brand have a voice?? I have learned SO MUCH and I’ve not only gained clarity and confidence around what I want others to say about me and my brand, I’ve picked up traction with booking the exact people I’m speaking to and I’m so happy with the results! Working with Britt and Kelsey was literally like getting therapy for my business AND myself, because they pushed me to dig deeper into who I am, who I want to be and what I want to share with the world in order to hone in on the things that matter most; and create an amazing experience for my clients. And of course, my new brand looks SO. FREAKING. AMAZING! The best thing through the entire process with Britt and Kelsey was that I never felt like I had to filter myself which was another big help in getting comfortable putting it all out there. Now, when a client books me they will already have an idea of who I am and what I’m about; and there’s a pretty good chance they’ll appreciate that I partake in the therapeutic benefits of swearing and I’m an awkward, equality loving feminist, who thinks she can dance. I could go on and on about Britt and Kelsey, but simply put—they are amazing, talented branding mavens and by the time you’re done you’ll want to be a part of their 90’s music loving, GIF club. Thank you Britt and Kelsey for everything!!!” – Crystal
We love you, Crystal! We couldn’t be more excited to have launched your new brand with you!
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer