It’s time to show off a new photography brand and website for Brick Street Studio in Ionia, Michigan!
Keysha and Karlee of Brick Street Studio found us on Facebook in a mutual group we’re in! When Keysha reached out to Britt, she expressed how they changed their brand SO many times, but they could never settle on what they wanted. Both of these ladies agreed that their website felt “homemade” and they wanted to begin appealing to more couples + seniors.
These ladies let us know that they loved simple, edgy, and some sass. 😉 How could we resist after that description!?
When working with these two incredible women, we knew their clients could expect to work with hard-working, fun-loving, REAL humans. Keysha and Karlee had us both smiling throughout the entire brand + website design process. Their personalities show through all parts of their new brand and we can’t wait for their clients to get a true feel for who they both are — before even contacting them!
Now, let’s show you all the behind-the-scenes details!
After first connecting with the ladies behind Brick Street Studio, we couldn’t contain our excitement about the opportunity to work with another bestie duo! Karlee and Keysha are both so fun and full of personality, and we felt an instant connection with them. After getting to learn more about their backgrounds and their business, we set a foundation for their new brand built around the following design goals: bold, minimal, modern, unique, upscale, and of course—fun!
Brick Street Studio’s photography is bold, a bit edgy, and full of emotion. We wanted to bring these vibes to life with brand aesthetics that gave off similar feels. This is where the bold, edgy script font comes into play along with the geometric lines and copper accents. It’s all balanced by their unique color palette, which was mainly inspired by natural elements and winter aesthetics.
Altogether, the visual brand identity we created for Brick Street Studio creates the perfect balance of fun and professional—bringing Karlee and Keysha’s unique personalities to life in a way that also helps showcase their work and attract their dream clients.
Using Showit to show off the personalities of these two ladies was something I seriously couldn’t WAIT to do. I’m pretty sure when Kelsey finished up the brand design, I did a little dance in my office because I finally got to jump in and see just how we could show off this brand in all the best ways on their new website.
The know, like, and trust factor of the new Brick Street Studio brand is felt throughout their entire website in the following ways:
We LOVED working with you two, Keysha + Karlee! You two made this process seriously so enjoyable for us and we cannot thank you both enough for all of your hard work!
PS: Are you feeling that you’re ready for your brand to FINALLY feel like you?! We would love to work with you, just like we did with Keysha + Karlee, to make the appearance of your photography brand match the experience you provide to your clients.
And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!"
- Christy McKee - Wedding Photographer