Alternate logo variations are created to fit anywhere that your primary logo can’t fit.

Ever see a logo on part of a website or social media that’s either super squished or cropped off? Or maybe they’re the right shape, but you can barely read the writing on it because it’s SO small!? That’s because only one version of that logo exists—no variations.

If your primary logo were a banner-style rectangular layout, you’d also want a stacked logo that will fit nicely as your Instagram or Facebook profile picture. In turn, this gives so much more room for creativity for additional marketing collateral like business cards, letterhead, stickers, advertisements, etc.

It’s beneficial to also have a custom submark or icon that acts almost as an extension of your logo. A mark or icon can be used to literally mark your work/client touch points without slapping your whole logo on everything and feeling too salesy (they make a great favicon, too!).

Additionally, a custom signature can be used to sign off on blogs and emails and adds a nice personal but cohesive, brand-relevant touch.

Enough rambling, let’s see some examples in action!


Example #1: McCoy Artwork & Photography — Amanda McCoy

Amanda’s primary logo fits beautifully on the home page of her website, making her visitors instantly feel welcome. On her navigation menu, Amanda’s alternate logo was used. We designed it this way to save some “real estate” at the top of the screen, since Amanda has a number of links in her navigation menu!

Don’t forget this favicon! This simple abbreviated submark is easy to see when scaled down to a small size.


Example #2: Kara Evans Photographer

Kara’s primary logo fits perfectly on her website, business cards, and even her backdrop for vendor booths! Her circular sub-mark works really well as custom stickers on her packaging that she sends out to her clients.

And last, but certainly not least, Kara’s custom signature adds a warm, brand-relevant feel to every blog post!

Kara Evans Photographer - Showit Website Launch


Now, check in to your own brand! Do you have multiple variations of your logo that you can use?

Logo Variations: WTF They Are and Why They’re Important for Your Brand

We're Britt + Kelsey!

You know how photographers often struggle to fill up their calendars with dream client sessions? Well, we create custom brands and websites that attract + speak to photographers’ unique clients, so they can book dream sessions over and over.

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.


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