Do you have a clear understanding of where your website traffic is coming from, what marketing efforts are really working for your business and what your clients are doing once they land on your website?
From the setup to the basics and learning to navigate your website's analytics like a pro, this mini course for photographers will help you get a better understanding of what's going on behind-the-scenes of your website traffic!
Know where your website visitors are coming from, which will help you figure out where to focus your marketing efforts—so that you're not dabbling in 100 different strategies with little results to show for it.
Understand what content on your website really resonates with your audience, specifically on your blog—so that you can create more digestible content your audience actually wants to hear.
See if your keywords are truly working to attract dream clients in your specific area—so that you can tweak or pivot in a better data driven direction to actually get those dream clients knocking down your door.
If you don't already have Google Analytics set up for your website, don't worry! We'll walk you through step-by-step so that you're ready to rock with the rest of this course!
1. GOOGLE ANALYTICS SETUP WALK-THROUGH
Throughout the course of three different videos, we'll walk you through how to analyze how your visitors are finding you, what they're doing once they land on your website, and also where they came from!
3. NAVIGATING GOOGLE ANALYTICS LIKE A PRO
Use this download as a point of reference when you run into different issues so that you know the best way to handle them/why it might be happening in the first place!
4. COMMON GOOGLE ANALYTICS SCENARIOS
To save you from overwhelm, we start with the basics, even including a glossary of all the common terms used within Google Analytics.
2. GENERAL OVERVIEW + LEARNING THE JARGON
5 walk-through videos + 2 pdf downloads!
- Kara E, Wedding Photographer
Stop wasting time on unnecessary marketing efforts + start understanding EXACTLY what's happening behind-the-scenes of your site so that you can work toward growth!