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Custom Brand & Showit Website Design for Sage Trails

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A fun and adventurous brand and website for Washington State elopement photographer, Sage Trails


Introducing:  The new custom brand & Showit website design for Sage Trails!

Alexandria is a Washington Hiking Elopement Photographer

Let’s take you behind-the-scenes of the brand + website design process that Alexandria went through with us:


Brand Foundation:

After working through the Brand Discovery phase and establishing things like a mission statement, vision, values, differentiators, and dream client persona, we also established the following goals for Alexandria’s brand:  Inviting, colorful, adventurous, unique, bold, whimsical – fun but still polished!

(We also had the opportunity to work with Alexandria on her new business name, too! Eeek — SO exciting! 🎉)


Brand Design:

Next, Kelsey created a custom brand design that not only embodied all of those descriptive goals, but also felt really aligned with Alexandria’s personality and the unique experience she creates for her elopement and adventure hiking session clients.

A few of our favorite things about this brand design are:  

  • The bold yet comforting color palette that evokes feelings of adventure in nature
  • The subtle dotted accent lines + the way we used them to mimic the inside of a Field Notes book
  • The variety of background accent patterns used—a contour map of Mt. Rainier and speckles inspired by camping mugs


Website Design:

Next, Britt took all of that and brought it to life on Alexandria’s custom Showit website. She also worked closely with Alexandria on a specific SEO strategy for her local clients or for those looking to travel to Washington State for an adventure hiking session or intimate elopement!

A few of our favorite things about this custom website design are:

  • The checklist on the home page. How fun is this?! It slowly checks one-by-one as the website visitor reads through some thoughts they might have about their wedding!
  • The Polaroid vibes throughout the entire website. These were SO fun to design and Alexandria is adding Polaroids into her process with her adventure hiking clients, too!
  • The copy throughout the ENTIRE website. Alexandria went through Storybrand by Donald Miller (we’re in the process of this, too!) and the copy flows so well throughout the website from start to finish. She does a really great job educating her photography clients all the way through and helping them to understand the true value behind her photography services.


This is an adventurous, bold brand and website design for Sage Trails in Seatlle Washington


Congratulations on your new brand, Alexandria! We LOVED working with you and we’re so excited for you!

July 17, 2020

NOTE: Trends evolve over time and some of our older blog content may no longer be up to date! Take note of the date at the top of this post and acknowledge that some things may have changed since this was initially published. :)

Showit is a creative website builder for photographers. It's also what we use for all of our design clients!

Not quite sure if Showit is right for you? Wondering how to make the switch from your current website platform? We've got all your answers right here!


By the way, I'm not a photographer—I'm a designer and strategist FOR photographers. For the past 5 years, LYD has worked directly with a variety of photographers to not only create unique brands + websites for them, but to also ensure that those websites are getting consistent and relevant traffic.

This business runs on boy bands, pizza deliveries, & lots of reality TV.

Hi! I'm kelsey.