Custom Brand & Showit Website Design for 2:1 Photography
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Bold, Sleek, Modern Showit Website Design - 2:1 PhotographyIntroducing:  The new custom brand & Showit website design for 2:1 Photography

Craig is a Central Indiana Wedding Photographer capturing authentic love stories. 

Let’s take you behind-the-scenes of the brand + website design process that Craig went through with us:

Brand Foundation:

After working through the Brand Discovery phase and establishing things like a mission statement, vision, values, differentiators, and dream client persona, we also established the following goals for Craig’s new brand: bold, sleek, crisp, simplistic, natural, approachable, refined.

 

Brand Design:

Next, Kelsey created a custom brand design that not only embodied all of those descriptive goals, but also felt really aligned with Craig’s fun personality and the unique experience he creates for his clients!

A few of our favorite things about this brand design are:  

  • The cool color palette. These colors fit perfectly with Craig’s gorgeous portfolio and the brand vibes he was going for.
  • The primary logo. This logo leans into the business name meaning of 2:1 Photography, which represents two people on separate life journeys making a conscious decision to pursue those journeys together.
  • The gradient/block graphics. The gradient really leaned into the “sleek” part of Craig’s brand, allowing the block graphics to help the design stand out in a bold way.

Website Design:

Next, Britt took all of that and brought it to life on Craig’s custom Showit website. She also did tons of research on the best SEO keywords for Craig’s images and headings to make sure traffic was regularly going to those specific keywords!

A few of our favorite things about this custom website design are:

  • The unique design/placement of the testimonials on Craig’s home page. This immediately builds trust (especially with those that might scroll quickly) in that other couples have worked with Craig and had a great experience!
  • Showcasing the photography experience of working with Craig was really fun to display in an easy-to-understand way for Craig’s clients!
  • The usage of brand elements throughout the entire website design. The gradients on the header/footer

Congratulations on your new brand, Craig! We’ve absolutely LOVED working with you and cannot wait to see how your new brand + website take your photography business to the next level!

PS:  Want to work with us on a new brand + website for your photography business, just like Craig did? Click here to check out the process!

Custom Brand & Showit Website Design for 2:1 Photography

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.

READ ABOUT HOW WE STARTED OUR BIZ BEFORE EVER EVEN MEETING IN PERSON!

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And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!" 

- Christy McKee - Wedding Photographer

"Within two days of my site going live, I had multiple inquiries for weddings.