[Reading Time: 2 minutes]

Introducing:  The new custom brand & Showit website design for Lenses & Lace Photography!

Marisa is a wedding and portrait photographer in Topeka, KS who creates a super FUN experience for her clients. 

Let’s take you behind-the-scenes of the brand + website design process that Marisa went through with us:

Brand Foundation:

After working through the Brand Discovery phase and establishing things like a mission statement, vision, values, differentiators, and dream client persona, we also established the following goals for Marisa’s new brand: colorful, feminine, joyous, warm, laid-back and inviting—but also still classic, upscale, and sincere!.

 

Brand Design:

Next, Kelsey created a custom brand design that not only embodied all of those descriptive goals, but also felt really aligned with Marisa’s fun personality and the unique experience she creates for her clients!

A few of our favorite things about this brand design are:  

• The color palette. So many vibrant colors (and unique combos) were used throughout Marisa’s visual brand that really helps her website to stand out!⁠
• The lace accent graphics used throughout Marisa’s brand that bring in some fun personality while still keeping things classy.⁠
• The font pairing that gives us that desired balance between joyous/laid back and still classic/upscale, too!⁠.

Website Design:

Next, Britt took all of that and brought it to life on Marisa’s custom Showit website. She also did tons of research on the best SEO keywords for Marisa’s images and headings to make sure traffic was regularly going to those specific keywords!

A few of our favorite things about this custom website design are:

• The bold colors showcased immediately when you land—the announcement bar, bright orange ampersand, and block of color behind the header images.⁠
• Marisa’s brand photos on the About page—they’re so fun and really showcase her approachable personality. (Plus, using pizza in brand photos is one of the many ways to our hearts!) ⁠
• The click-through process overview on Marisa’s specialty pages that helps potential clients see her unique value as well as exactly what they can expect when working with her!⁠
  ⁠

 

 

 

Congratulations on your new brand, Marisa! We’ve absolutely LOVED working with you and cannot wait to see how your new brand + website take your photography business to the next level!

PS:  Want to work with us on a new brand + website for your photography business, just like Marisa did? Click here to check out the process!