Custom Brand & Showit Website Design for Gen Palmer Photography
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Introducing:  The new custom brand & Showit website design for Gen Palmer Photography!

Gen has been documenting un-stiff, non-awkward stories for couples in New Jersey, Philadelphia, and worldwide since 2017. 

Let’s take you behind-the-scenes of the brand + website design process that Gen went through with us:

Brand Foundation:

After working through the Brand Discovery phase and establishing things like a mission statement, vision, values, differentiators, and dream client persona, we also established the following goals for Gen’s new brand: authentic, emotional, non-traditional, celebratory, bold, quirky, and fun—but still upscale.

 

Brand Design:

Next, Kelsey created a custom brand design that not only embodied all of those descriptive goals, but also felt really aligned with Gen’s fun personality and the unique experience she creates for her clients!

A few of our favorite things about this brand design are:  

  • The COLORS. This palette is so unique and we can’t get enough of it. The balance of cool colors contrasting with a pop of yellow really makes this brand stand out. 
  • The confetti graphics that really helped lean into the fun, celebratory vibes associated with Gen’s brand. 
  • The headline font (and accent yellow ‘burst’ graphics) that lean into an art deco sort of vibe, reminding us of an upscale celebration.

Website Design:

Next, Britt took all of that and brought it to life on Gen’s custom Showit website. She also did tons of research on the best SEO keywords for Gen’s images and headings to make sure traffic was regularly going to those specific keywords!

A few of our favorite things about this custom website design are:

  • Gen did a great job at highlighting the importance of printing photos, which she defined in the Brand Discovery phase as one of her differentiators!
  • The unique design of laying out the process/experience that her clients can expect.
  • The high-level steps defined out on Gen’s home page that help make the process clear to potential clients, but not overwhelming in any way. 

Bold, Fun, Exciting Custom Brand and Showit Website | Gen Palmer Photography | Launch Your Daydream

Congratulations on your new brand, Gen! We’ve absolutely LOVED working with you and cannot wait to see how your new brand + website take your photography business to the next level!

PS:  Want to work with us on a new brand + website for your photography business, just like Gen did? Click here to check out the process!

Custom Brand & Showit Website Design for Gen Palmer Photography

LAUNCH YOUR DAYDREAM

Feeling misaligned with your photography biz? Or maybe you love your brand + website, but the inquiries just aren't happening? No matter where you're at, we got your back. Browse the LYD blog for all things branding, Showit website design, SEO and more—ALL created exclusively for photographers!

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.

READ ABOUT HOW WE STARTED OUR BIZ BEFORE EVER EVEN MEETING IN PERSON!

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And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!" 

- Christy McKee - Wedding Photographer

"Within two days of my site going live, I had multiple inquiries for weddings.