share post

Custom Brand & Showit Website Design for Embers & Grace

[Reading Time: 2 minutes]


Happy Launch Day to Lindsay, a family photographer in Williamsburg, Virginia! Let’s take a peek behind-the scenes, shall we?! 

After working through the Brand Discovery phase with Lindsay, we established the following goals for her new brand aesthetic: classic, light, feminine, upscale, thoughtful, and comforting. 🤩⁠


A few of our fave things about this brand design are: 

🎉  The meaningful hand drawn botanical elements that represent Lindsay’s favorite place on earth—Walden Pond


🎉  The subtle canvas texture that helps bring in some depth and those desired comforting vibes


🎉  The font combination that helps us create the perfect balance of upscale yet approachable 

Next, Britt took all of that and brought it to life on Lindsay’s custom @showit website. She also did research on the best SEO keywords for the images and headings to make sure traffic is regularly going to those specific keywords!⁠


A few of our fave things about this custom website design are:

🎉  Watching this website come to life from the ground up as Lindsay built her business and brand was truly something remarkable! It’s rare that we get to be involved from the very beginning of a business plan and this was one of our absolute favorites to see launch from start to finish!


🎉  The script combined with the scattered delicate florals throughout the site really bring such a calming, perfect touch to the entire site design. I always told Lindsay that designing her site felt like a breath of fresh air as I designed because her brand was truly so relaxing!

🎉  The storytelling aspect throughout the entire website — especially on the blog! Lindsay is truly passionate about telling the stories of her clients. So much so, she offers “Heirloom Legacy Sessions” where she uses her blog/journal to talk to her clients about their stories in this season of their lives. It’s all truly remarkable and one of the more unique blogs we’ve ever designed!


Congrats, Lindsay! We loved working with you + can’t wait to see what’s next for you and your business! 💖⁠


Congrats, Lindsay!! We loved working with you + can’t wait to see what’s next for you and your business! 💖⁠

PS:  Want to work with us on a new brand + website for your photography business, just like Lindsay did? Click here to check out the process!

Showit is a creative website builder for photographers. It's also what we use for all of our design clients!

Not quite sure if Showit is right for you? Wondering how to make the switch from your current website platform? We've got all your answers right here!


By the way, I'm not a photographer—I'm a designer and strategist FOR photographers. For the past 5 years, LYD has worked directly with a variety of photographers to not only create unique brands + websites for them, but to also ensure that those websites are getting consistent and relevant traffic.

This business runs on boy bands, pizza deliveries, & lots of reality TV.

Hi! I'm kelsey.