Custom Brand & Showit Website Design for A.J. West Photography | Launch Your Daydream

 

Introducing:  The new custom brand & Showit website design for A.J. West Photography!

AJ West Photography provides wedding photography in Northern Michigan, including Traverse City, Mackinaw City, Gaylord and Boyne City.

 

Let’s take you behind-the-scenes of the brand + website design process that Angela went through with us:

 

Brand Foundation:

After working through the Brand Discovery phase and establishing things like a mission statement, vision, values, differentiators, and dream client persona, we also established the following goals for Angela’s brand: clean, simple, minimal, timeless, classic, and upscale.

 

Brand Design:

Next, Kelsey created a custom brand design that not only embodied all of those descriptive goals, but also felt really aligned with Angela’s personality and the unique experience she creates for her clients.

A few of our favorite things about this brand design are:

  • The soft, elegant color palette that gives us all the dreamy wedding vibes
  • The accent script font that was inspired by traditional wedding invitations + how we used it as a subtle background pattern
  • The photos we showcased from Angela’s portfolio that pair so perfectly with her new design to really round out her desired brand identity

 

Website Design:

Next, Britt took all of that and brought it to life on Angela’s custom Showit website. She also worked closely with Angela on enhancing her website copy to really lean into her unique goals and to define which SEO keywords to use in throughout her website copy and as continues to blog!

A few of our favorite things about this custom Showit website design are:

  • The slow, gradual transitions on the home page slideshow galleries
  • Showing off the emotion and locations of Angela’s photography business front + center on the home page
  • The wedding timeline! (especially the cute hearts!)

 

 

Congratulations on your new brand, Angela! We LOVED working with you and we’re so excited for you!

 

 

 

 

Custom Brand & Showit Website Design for A.J. West Photography

LAUNCH YOUR DAYDREAM

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We're Britt + Kelsey!

We're the type of gals who love laughing until we cry, giving giant rocking hugs when we see people we love, and designing until our clients are ecstatic.

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And within a month I had already booked 5 weddings. (I had ONE wedding the year before....one!) Based on my success since then, I could ultimately see my business double in bookings again this year. It's been amazing!!" 

- Christy McKee - Wedding Photographer

"Within two days of my site going live, I had multiple inquiries for weddings.