You’re ready to take your business to the next level and book those dream clients you’ve been hearing all about. You have been hearing all these best practices from us and other branding professionals on how to do it all. It’s time for you to brand the RIGHT way, RIGHT now, so you can book, book, BOOK the rest of your 2018 and even 2019!
Whoa, pump the brakes, girl. Branding doesn’t happen overnight. (And be careful investing your money in anywhere that says that it can!)
Sure, if you want that dream gig, you’ve gotta look the part. But, before you can give your brand the look you’re dreaming of, establishing a strong foundation to your brand is essential. It might seem fluffy, it might even feel unnecessary. But, hear us out…
It’s how you make them feel and what they say about you when you’re not in the room. It’s what they tell their friends when they ask about working with you. THAT is your brand.
This entire experience is built strategically and isn’t just in the gorgeous aesthetic at the surface. It takes time and effort to sit down and map out everything that goes into your internal business structure and everything your clients see.
If your business is a shit show behind-the-scenes, you better believe that it’ll eventually surface to your clients. That right there is enough reason to brand beyond just a beautiful logo or website.