Running a solid, client-focused business includes marketing — whether that be on social media, your website or an email newsletter. When you begin to write that content, it’s important to keep in mind who you’re talking to.
It all starts with defining that dream client that you would love to work with.
And, no, that DOES NOT mean that you ONLY work with women in their late 20’s/early 30’s, who love Starbucks, have pets, and watch The Office every single night (although, we’re sure we’d love to work with you!).
Identifying the type of client you would LOVE to work with can help determine the clients you attract and work with, the content you put out there, the services you offer, and even becoming the “go-to person” for a specific type of work, specialty or industry.
It’ll become instantly easier to write the content when you know who that “person” is and how you can help them solve a problem. As you can imagine, that problem might be different, depending on who your dream client is.
Keep in mind, it’s TOTALLY NORMAL for your dream client to change over time. However, it’s smart to begin with a solid idea of who you want to reach. It may seem silly, but it helps to get super specific. Think about your dream client’s demographics, lifestyle, favorite podcasts and places to shop…heck, give ‘em a name!
Every time you go to create something new for your biz, think, “How will this benefit my dream client?” The point of all this is to have a way to focus your business decisions and messaging.