One of the toughest parts of owning a business is the dreaded “comparison trap”.
Do you ever have that feeling that you get that you’re just not good enough to “make it” in your business? That defeated feeling that everyone else is booked up except you? Feeling like maybe you should scrap your business because you just can’t get “it” right like everyone else seems to?
We’re not here to tell you to KNOCK IT OFF… although, if that works, then do it! 😉 This feeling is totally normal, especially when your business is in a slow slump. It’s time to share with you a part of your brand that you might not think of as a part of branding: Your Differentiators.
You may be thinking: “Britt and Kelsey… how the heck am I different than my competitors!? We all do the same job.” — and, honestly? You’re right! Maybe you all “do” pick up a camera. Or, maybe you all “do” plan and coordinate events.
But, just because you have those “things” in common with your competition, that doesn’t mean that your brand isn’t different than your competitors. And, most importantly, that doesn’t mean that you cannot stand out from your competition. Seriously, trust us on this one.
Think about what makes you and your business unique and make sure your dream client would care about the differentiators, too!
Here are a few differentiators to think about:
Here’s what to do with those differentiators:
Make sure these differentiators are surfaced on your website (think about your “About” page or your “Experience” pages). That’s where those dream clients are going to find you. Be proud of what makes your brand stand out from your competition!
Because when you’re in love with your brand, your confidence will skyrocket. You’ll bring your A-game. You’ll attract your dream clients (and then after you wow them, they will tell all their pals about you). A strong, solid brand that you love (and is 100% YOU!) is what will get you booked.