A brand refresh means taking your existing brand and going through to find the pieces you’re not necessarily in love with or don’t quite speak to you the way they used to. This is TOTALLY NORMAL, as your brand should evolve with you + your biz! Most of the time, these are likely going to be aesthetic changes because visuals are easy to identify. Sometimes this means changing up a service or offering you originally laid out because it just doesn’t feel right.
When we launched our biz, we were head over heels in love with our brand aesthetic. We loved our marketing materials, our service offerings, we loved our website, we loved, loved, LOVED everything.
A few months went by and we decided to commit to group coaching with the fabulous Kirsten + Erin at Wit + Wisdom because felt like a few things in our brand we just weren’t in love with. Thanks to their INCREDIBLE feedback and our feelings of “ugh” when promoting this specific offering, we actually got rid of our brand + website template shop. Lots of hard work, but one of our core values was always the experience we provide our clients. We just weren’t feeling that personalized experience with the brand shop — so it had to go!
We also started to realize there were a few minor aesthetics that we started to not dig as much. For Kelsey, it was the yellow in our palette. For Britt, it was the Lato font we were using for our content. Good thing we know designers that could fix this for us, right? 😉 Needless to say, we got off our group coaching call and had our website refreshed in about two hours. Woohoo!
See? We took offerings that we had that just didn’t feel the way we intended them to do so (brand shop), changed a few aesthetic (bye yellow + Lato font!), but our audience still knows it’s us. Now we have a brand + website that we’re once again in love with.
A little brand refresh (and a few extra sets of eyes on it) can go a LONG way!
Check out the brand new “Color Psychology” freebie to help you to analyze your brand colors and what those colors communicate to your audience. Color plays a bigger role in your brand identity than you might think, and can also make a huge different in the way your potential clients perceive your brand!