Rachel is a photographer specializing in maternity, newborn, baby, child and family photography in Glenview, Illinois — serving Chicago, the North Shore and northern suburbs. Her goal for each of her sessions is to authentically capture the love and connection her clients share as a family.
Rachel's brand words that she uncovered during our Brand Discovery Process are: relaxed, simple, classic, modern, upscale and fun. These are all words that Rachel wants her clients to feel when they work with her. Keeping these words top of mind when we design her brand + website was key!
From the beautiful, relaxing gradient in Rachel's logo, to the classic colors used in her palette, this brand aesthetic is spot-on to the fun, "breath of fresh air" experience Rachel provides to her photography clients. And, let's talk about those gorgeous paint strokes in her logo?!
rachel friedman photography