We want to share with you a little behind-the-scenes view of our experiences of running a business without branding in place. As you read these stories from a few years ago, remember that we (Kelsey + Britt) had never actually met online or in-person!
Kelsey knew that she wanted to get into branding, someway somehow. In college, she majored in marketing and was getting ready to climb that corporate ladder and work with big, Fortune 500 businesses on their brand. After experience working with said brands, she was missing one key thing: the relationships between her clients and their own brands.
Kelsey loved the idea of working with people who truly had a love for their business. Once she took the leap and started her own business (Oh, and moved across the country!), she slowly started to niche down the “ideal client” aspect of her business. She knew specifically that she wanted to work with people who loved their business. And, after an amazing experience with a local group of creative female business owners, she started to the people who had their heart in their business. These were her people.
But, one place she didn’t niche down, was in her service offerings. She offered #alltheservices. Everything marketing-related. ANYTHING she could do to marketing-wise to make money in her business, she needed to do to attract people to her new business. Oh, yeah… it wasn’t working.
Britt had been working on websites since she was a junior in high school. She knew this is what she wanted to do, but didn’t quite know “how” to make it happen. She majored in Web Content Development in college and also made her way up the corporate ladder, but focused in her job as a project manager at a software company, versus anything to do with website design. Once she became a mom in 2013, she knew she had to take a chance on her website design because working at her 9-5 gig 10-12 hours a day, five days a week plus travel, with barely seeing her kid, just felt totally wrong.
Britt knew that she wanted to do website design, but she had no idea WHO she wanted to do it for. Actually, she didn’t even know she should niche down the “who”. She could just do website design for anyone who needed a website, right!? Yep, wrong. That wasn’t working.
If you’re struggling in your wedding or photography business, or feeling yourself caught in the comparison trap with your competition, we want you to join us in this FREE webinar. You’re going to learn all about what we call, “The Brand Pizza”. You’ll learn about these “slices” of the pizza that we were missing before we saw success in our business. AND, most importantly, you’ll learn three secrets straight from other wedding + photography professionals that were game changers in seeing success for their business.
Join us on Tuesday, May 1st at 1PM EST for “From Blah to Booked Up”! This is a #nofluffzone, so you WILL be walking away with specific action items to uplevel your wedding or photography business. We can’t wait to see you there!