Ever see a logo on part of a website or social media that’s either super squished or cropped off? Or maybe they’re the right shape, but you can barely read the writing on it because it’s SO small!? That’s because only one version of that logo exists—no variations.
If your primary logo were a banner-style rectangular layout, you’d also want a stacked logo that will fit nicely as your Instagram or Facebook profile picture. In turn, this gives so much more room for creativity for additional marketing collateral like business cards, letterhead, stickers, advertisements, etc.
It’s beneficial to also have a custom submark or icon that acts almost as an extension of your logo. A mark or icon can be used to literally mark your work/client touch points without slapping your whole logo on everything and feeling too salesy (they make a great favicon, too!).
Additionally, a custom signature can be used to sign off on blogs and emails and adds a nice personal but cohesive, brand-relevant touch.
Enough rambling, let’s see some examples in action!
Amanda’s primary logo fits beautifully on the home page of her website, making her visitors instantly feel welcome. On her navigation menu, Amanda’s alternate logo was used. We designed it this way to save some “real estate” at the top of the screen, since Amanda has a number of links in her navigation menu!
Don’t forget this favicon! This simple abbreviated submark is easy to see when scaled down to a small size.
Kara’s primary logo fits perfectly on her website, business cards, and even her backdrop for vendor booths! Her circular sub-mark works really well as custom stickers on her packaging that she sends out to her clients.
And last, but certainly not least, Kara’s custom signature adds a warm, brand-relevant feel to every blog post!
Now, check in to your own brand! Do you have multiple variations of your logo that you can use?
To learn more about alternate logo variations and other best practices when it comes to your logo, check out our “So You Want a New Logo, Now What!?” e-course!