Our one-on-one branding + website design process doesn’t start at “let’s go design your logo” — because in order to have a long-lasting brand that you love, there has to be intention + strategy behind it. We need to know those nitty gritty details about you, what makes your business unique, the purpose or “why” behind your biz and your goals over the next 90 days.
No matter how your brand has come to life for your business, it’s important to make sure you’re showing off various elements of it on your website. Your brand is what makes you different, recognizable and keeps your clients coming back to you. Your clients should instantly know your brand when they see it, no matter where they see it! And, while the aesthetic of your brand is important, there is more to your brand than just visuals.
Alternate logo variations are created to fit anywhere that your primary logo can’t fit.
Ever see a logo on part of a website or social media that’s either super squished or cropped off? Or maybe they’re the right shape, but you can barely read the writing on it because it’s SO small!? That’s because only one version of that logo exists—no variations.
When you type in words to Google, it searches its massive database of websites to return websites that are relevant, up-to-date and “the best of the best” based on the words you type in (also called keywords).
So, how do you get your information to show up whenever your ideal client searches Google? It all goes back to an ever-changing algorithm called SEO = Search Engine Optimization.
Your brand should be instantly recognizable to your clients.
Whether it be your voice within any text written, your brand aesthetic with any graphics that are designed for online communication + ads, even the signature you use to sign each and every one of your emails. Needless to say, it’s crucial when owning a successful business that your brand is a part of every client touchpoint.
The pumpkins are almost gone, Michael Buble is now on our playlists + it’s now OFFICIALLY HOLIDAY SEASON!
If you’re a photographer, you’re probably knee-deep in finishing off your wedding season and sneaking into your mini sessions. We’re showing you how your visual brand can be brought into promoting your mini sessions! Whether you have them this year or spring/summer, it’s important to keep these key tips in mind when promoting.
You’re getting ready to celebrate one of THE most exciting things of owning your own business. Make sure you don’t launch to crickets!
Before you pop the champagne, check out a few of our suggestions + tips that our clients have done to announce their big launch. Some of these tips involve engaging on social media, others involve blogging (no scrunching up that nose!) and we show you how you can keep the party going!