You have been hearing all these best practices from us and other branding professionals on how to do it all. It’s time for you to brand the RIGHT way, RIGHT now, so you can book, book, BOOK the rest of your 2018 and even 2019!
Whoa, pump the brakes, girl. Branding doesn’t happen overnight.
You probably already know that branding is more than just a logo. With branding being the entire experience that your clients have when working with you, it all starts with a strong core business foundation.
Because, let’s be real. If you’re a shit show behind-the-scenes of your biz, eventually that will start to surface to clients.
One of the toughest parts of owning a business is the dreaded “comparison trap”.
Do you ever have that feeling that you get that you’re just not good enough to “make it” in your business? That defeated feeling that everyone else is booked up except you?
When your prospective photography clients are looking at your website, this might be the first time they’re hiring a photographer. The simpler you can make it for them to understand, the better!
When you begin learning the terminology around running a photography business, it’s easy to get caught up in “photog talk” or photography jargon. Those words start to just naturally become a part of your regular speak!
The experience your client has when working with you is a BIG part of your brand. In fact, many of our clients have told us that their clients have made a decision to move forward with working with them (even at a higher price point than they had in mind!) simply because of an incredible first impression.
Running a solid, client-focused business includes marketing — whether that be on social media, your website or an email newsletter. When you begin to write that content, it’s important to keep in mind who you’re talking to.
It all starts with defining that dream client that you would love to work with.
A brand refresh means taking your existing brand and going through to find the pieces you’re not necessarily in love with or don’t quite speak to you the way they used to. This is TOTALLY NORMAL, as your brand should evolve with you + your biz!
Most of the time, these are likely going to be aesthetic changes because visuals are easy to identify. Sometimes this means changing up a service or offering you originally laid out because it just doesn’t feel right.
Wedding professionals + creative business owners are always trying to figure out how to take their brand and website to the next level. The number one question we get from our one-on-one branding clients is which website platform to choose — Squarespace or Showit?! If you’re not familiar with these two website hosting platforms, […]
Our one-on-one branding + website design process doesn’t start at “let’s go design your logo” — because in order to have a long-lasting brand that you love, there has to be intention + strategy behind it. We need to know those nitty gritty details about you, what makes your business unique, the purpose or “why” behind your biz and your goals over the next 90 days.
No matter how your brand has come to life for your business, it’s important to make sure you’re showing off various elements of it on your website. Your brand is what makes you different, recognizable and keeps your clients coming back to you. Your clients should instantly know your brand when they see it, no matter where they see it! And, while the aesthetic of your brand is important, there is more to your brand than just visuals.