BRANDING TIPS

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Welcome to the blog!

This is your space to stay up-to-date on business tips, time management, branding strategies and, hey, us in general - your coffee & pizza lovin' team at Launch Your Daydream! 

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3 Ways to Show Off Your Photography or Wedding Professional Portfolio on Your Website

One of the most common questions from our photographers and wedding professionals is:  How can I show my portfolio on my website?

We’ve had our clients show off their portfolios in really fun and unique ways. We’re going to show you a few examples to get you a really good visual idea of what you prefer! Ready!?

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Branding Tips

3 Things You Can Do Today to Increase Your Instagram Engagement

  Have you ever opened Instagram, excited by the possibility of seeing new followers, comments, and direct messages from potential customers or clients, only to feel let down by the complete lack of engagement? You’re not alone. Marketing your business on Instagram can sometimes feel like a full-time job. You’re putting in the hours, sharing […]

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Branding Tips

This is what we looked like BEFORE we branded our biz

We want to share with you a little behind-the-scenes view of our experiences of running a business without branding in place. As you read these stories from a few years ago, remember that we (Kelsey + Britt) had never actually met online or in-person!

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Branding Tips

Why You Shouldn’t Try to Brand Your Biz Overnight

You have been hearing all these best practices from us and other branding professionals on how to do it all. It’s time for you to brand the RIGHT way, RIGHT now, so you can book, book, BOOK the rest of your 2018 and even 2019!

Whoa, pump the brakes, girl. Branding doesn’t happen overnight.

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Branding Tips

Stop Feeling Run Over — And Shift That Mindset to Badass Business Owner

You probably already know that branding is more than just a logo. With branding being the entire experience that your clients have when working with you, it all starts with a strong core business foundation.

Because, let’s be real. If you’re a shit show behind-the-scenes of your biz, eventually that will start to surface to clients.

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Biz Advice, Branding Tips

Does Your Brand Stand Out From the Competition?

One of the toughest parts of owning a business is the dreaded “comparison trap”.

Do you ever have that feeling that you get that you’re just not good enough to “make it” in your business? That defeated feeling that everyone else is booked up except you?

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Branding Tips

Are You Using Jargon on Your Photography Website?

When your prospective photography clients are looking at your website, this might be the first time they’re hiring a photographer. The simpler you can make it for them to understand, the better! 

When you begin learning the terminology around running a photography business, it’s easy to get caught up in “photog talk” or photography jargon. Those words start to just naturally become a part of your regular speak!

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Biz Advice, Branding Tips

Are Your Clients Playing “Where’s Waldo?” To Find You?

The experience your client has when working with you is a BIG part of your brand. In fact, many of our clients have told us that their clients have made a decision to move forward with working with them (even at a higher price point than they had in mind!) simply because of an incredible first impression.

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Biz Advice, Branding Tips

Why It’s SO Important To Define That Dream Client

Running a solid, client-focused business includes marketing — whether that be on social media, your website or an email newsletter. When you begin to write that content, it’s important to keep in mind who you’re talking to.

It all starts with defining that dream client that you would love to work with.

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Branding Tips

Re-Evaluating Your Brand Identity — WTF is a Brand “Refresh”!?

A brand refresh means taking your existing brand and going through to find the pieces you’re not necessarily in love with or don’t quite speak to you the way they used to. This is TOTALLY NORMAL, as your brand should evolve with you + your biz!

Most of the time, these are likely going to be aesthetic changes because visuals are easy to identify. Sometimes this means changing up a service or offering you originally laid out because it just doesn’t feel right.

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Branding Tips