BRANDING TIPS

BIZ ADVICE

CLIENT NEWS

LYD NEWS

Welcome to the blog!

This is your space to stay up-to-date on business tips, time management, branding strategies and, hey, us in general - your coffee & pizza lovin' team at Launch Your Daydream! 

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New Brand + Showit Website Launch! — So Chic Events in Central Illinois

It’s time to celebrate the new brand + Showit website design for So Chic Events!

Get ready to fall in love and completely jaw drop over this new brand. Not only does this brand knock our socks off, but the business owner behind it is one of the funniest, down-to-earth, hardworking women we’ve ever (virtually) met. (And trust us, next trip near Chicago, we WILL be meeting her in person!)

CHECK IT OUT!

Client News

New Brand + Website Launch! — Rachel Friedman Photography in Chicago, Illinois

It’s new brand + website launch day for Rachel Friedman Photography!

Rachel is a photographer specializing in maternity, newborn, baby, child and family photography in Glenview, Illinois — serving Chicago, the North Shore and northern suburbs. Her goal for each of her sessions is to authentically capture the love and connection her clients share as a family.

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Client News, Launch Your Daydream

Behind The Scenes Of LYD: Our Website Design Process

Last week, we talked to you ALL about our brand design process when you work one-on-one with us. After the brand design process is complete, it’s time to move to the website design process with Britt!

At this point, your core brand aesthetics are all approved by you and ready. Once Kelsey sends an email to you with these final brand files, that’s Britt’s cue to jump in and begin the website design process.

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Launch Your Daydream

Behind The Scenes Of LYD: Our Brand Design Process

Remember when we told you about the Brand Discovery Phase?

Once this phase is complete, it’s time for the Brand Design Phase! Woohoo! We always tell our clients to sit back and relax in this part of the branding process. At this point, they’ve already filled out the questionnaire and pinned some aesthetic inspiration on Pinterest. It’s time for them to take a breather!

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Launch Your Daydream

New Brand + Website Launch! — Sophie Baron Photography in Chicago, Illinois

Time to celebrate a NEW brand + website launch!

It’s LAUNCH DAY for Sophie at Sophie Baron Photography — a family photographer located in the Chicago Metro area!

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Client News

3 Ways to Show Off Your Photography or Wedding Professional Portfolio on Your Website

One of the most common questions from our photographers and wedding professionals is:  How can I show my portfolio on my website?

We’ve had our clients show off their portfolios in really fun and unique ways. We’re going to show you a few examples to get you a really good visual idea of what you prefer! Ready!?

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Branding Tips

Learn Legal “Your” Way for Your Photography or Wedding Biz!

We are the furthest thing from being legal experts. There, we said it.

As a matter of fact, legal scaries are actually what stopped us from starting our business right away! Hearing words like “privacy policy” and “terms of use” and nightmare situations with clients from other creatives made us cringe and wonder of “all of this” was worth the risk.

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Biz Advice

3 Things You Can Do Today to Increase Your Instagram Engagement

  Have you ever opened Instagram, excited by the possibility of seeing new followers, comments, and direct messages from potential customers or clients, only to feel let down by the complete lack of engagement? You’re not alone. Marketing your business on Instagram can sometimes feel like a full-time job. You’re putting in the hours, sharing […]

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Branding Tips

Stop Feeling Run Over — And Shift That Mindset to Badass Business Owner

You probably already know that branding is more than just a logo. With branding being the entire experience that your clients have when working with you, it all starts with a strong core business foundation.

Because, let’s be real. If you’re a shit show behind-the-scenes of your biz, eventually that will start to surface to clients.

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Biz Advice, Branding Tips

Does Your Brand Stand Out From the Competition?

One of the toughest parts of owning a business is the dreaded “comparison trap”.

Do you ever have that feeling that you get that you’re just not good enough to “make it” in your business? That defeated feeling that everyone else is booked up except you?

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Branding Tips